Onclusive

OCTOBER 29, 2018

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts.

Storytelling 30

Storytelling Analytics Creativity Conference 30

Onclusive

AUGUST 22, 2017

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), and big-kahuna conferences such as SXSW give brands ample opportunity to showcase the learnings of their strongest business leaders. Multimedia Development & Visual Storytelling. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

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Storytelling SEO Community Insurance 329

Onclusive

SEPTEMBER 17, 2018

Instead of publishing repetitive press releases and campaigns built on gut-instinct, the Growth PR era is fueled by data-driven, iterative storytelling. With plenty of networking time built in to the conference, join other marcom executives in discovering how data science is driving the future of PR, content and marketing.

Conference 30

Conference Data Storytelling Banking 30

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. There are even smartphone apps like Poll Everywhere to facilitate more informal online polls with onsite participants at conferences and panels. The post Where Do You Find Data For PR Storytelling?

Storytelling 149

Storytelling Data Survey Financial 149

PRSay

OCTOBER 8, 2017

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. Storytelling, Branding and Influencing. Storytelling and marketing are the same thing,” he said. Now is the best time in history to be a storyteller.

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Conference Film Storytelling Journalism 138

Ishmael's Corner

NOVEMBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Techniques For Effective Business Communications. Obviously, I have my views on the topic. What do they think?

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Storytelling Conference Survey Communications 114

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Evaluation.

Storytelling 137

Storytelling Video Strategy Analytics 137

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Here are 10 takeaways from this most important industry conference: 1. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. Props to PRSA for a stellar conference.

Conference 111

Conference Internal International Storytelling 111

PRSay

DECEMBER 9, 2024

She works with scientists, storytellers and educators around the globe to craft PR campaigns using scientific research. The National Geographic Society combines science and storytelling to illuminate and protect the wonder of our world. Your question framed it nicely: fostering connection [and] emotion as the storyteller.

Communications 79

Communications Nonprofit Storytelling Education 79

Cision

MARCH 14, 2016

. — Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The essence of great storytelling is taking the reader on a journey. Conclusion.

Storytelling 120

Storytelling Skype Energy Software 120

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In How are they consumed and by who? Synthesize the complex.

Conference 113

Conference Communications Storytelling Social Media 113

Ishmael's Corner

JUNE 21, 2020

The Art Of Storytelling In Business Communications And Public Relations. By Mark Pinsent, Managing Director, Hoffman Europe In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences.

Trade Shows 170

Trade Shows B2B Storytelling Marketing 170

5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. While Instagram and YouTube might work well for reaching parents, educational publications and conferences can better target teachers and school administrators.

Strategy 78

Strategy Education Video Storytelling 78

PRSay

JULY 23, 2019

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. You’ve worked in multiple mediums — podcasts, web series, television. Wow factor.

Conference 98

Conference Internal International Travel 98

HMA Public Relations

JANUARY 20, 2023

After attending an annual leadership conference, Abbie Fink is sharing more on the keynote speaker, Rick Guidotti of Positive Exposure. Learn more about this nonprofit and how it emphasizes the importance of imagery in this blog post.

Storytelling 105

Storytelling Nonprofit Conference Leadership 105

PRSay

NOVEMBER 11, 2024

12 executives went into a conference room…” is not a compelling story angle. Eat free cupcakes with their neighbors? That’s the story. Cover what came out of the meeting — decisions, policies, procedures — not what went into it. “12 Focus on what you learned in the study, not on the study itself.

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Report Writing Engineering Study 152

Onclusive

AUGUST 9, 2021

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), and big-kahuna conferences such as SXSW give brands ample opportunity to showcase the learnings of their strongest business leaders. Multimedia Development & Visual Storytelling. In the meantime, digital speaking events have exploded.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. I t’s important to be transparent with the PR agency about the good and bad. PR firms are pros at handling negative news, and advance preparation is important if bad news is anticipated.

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Agency Measurement Meeting Reputation 310

Marketwired

MARCH 1, 2016

At a recent PRSA International Conference, which was well-attended by Marketwired’s target audience – PR, marketing and communication pros – we wanted to raise awareness, pique interest and drive traffic to our booth. We knew that in addition to our target audience, many of our key influencers were also at the conference. The results?

Pitching 153

Pitching Media Conference Storytelling 153

5W PR

OCTOBER 14, 2024

Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. Storytelling Crafting compelling narratives around products, services, or company culture connects B2B tech companies emotionally with their target audience.

B2B 78

B2B Company Publicity Media Training 78

Bianchi Biz Blog

OCTOBER 17, 2024

No other conference or expo in the world draws such a powerful and unique mix of forward-thinking, tech-oriented automotive, vehicle and mobility technology executives, auto journalists and reporters, influencers, and industry analysts as CES does. Competition for media attention at CES is intense.

Technology 96

Technology Automotive Mobile Software 96

Ishmael's Corner

AUGUST 24, 2014

Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Bring meaning to the concept of storytelling in business communications, offering pragmatic advice/insights. The best business storytelling in today’s world comes from journalists. Adam Silver Press Conference.

Leadership 164

Leadership Blogging Storytelling SEO 164

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! Five years ago, no one expected their PR firm to have video storytelling capabilities. You imagine having complete control over what clients you work with. How will you keep your PR skills up-to-date? Do you have the right operational business know-how?

Travel 281

Travel Technology Conference LinkedIn 281

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? I still have my notes.).

Creativity 101

Creativity Storytelling LinkedIn Conference 101

Ishmael's Corner

OCTOBER 10, 2018

The Art Of Storytelling In Business Communications And Public Relations. I made my first trip overseas in 1994, supporting press conferences in Tokyo, Seoul, Hong Kong, Taipei and Singapore in one week. At our first press conference in Tokyo, no one had bothered to mention that the format.more. Talk about a PR hustle.

Storytelling 132

Storytelling Conference Communications Publicity 132

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Experiential storytelling. Read DigiMarCon’s Top 10 Reasons to Attend to decide if this is a conference for you. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

Employee 88

Employee Social Media Reputation Guidelines 88

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections. Fostering emotional connections is crucial in healthcare.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

Presspage

MARCH 25, 2025

Stop sending boring press releases - try storytelling Journalists arent here to give you free advertising. If you want to grab their attention, PR storytelling is your best tool. Industry events, conferences, and trade shows are prime opportunities to connect with journalists in a way thats more personal - and more memorable.

Media Relations 78

Media Relations Writing How To Pitching 78

Agility PR Solutions

AUGUST 9, 2018

Storytelling has proven to be a compelling best practice in modern communications, and maybe our colleagues in sales can learn a thing or two from that success. The post What can comms pros teach sales teams about storytelling? appeared first on Agility PR Solutions.

Storytelling 68

Storytelling Web Conference Meeting 68

Sword and the Script

OCTOBER 28, 2014

So says Kevin Spacey who was the key note speaker of the Content Marketing Institute’s annual conference and CMI released this highlight video in an email today. He does appear to have a grasp of storytelling and insofar as that’s a foundation of content marketing, then his ideas are interesting. “Our Start with a Story, not a Result.

Marketing 124

Marketing Content Marketing Storytelling Conference 124

Ishmael's Corner

MARCH 8, 2015

Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. What Really Happened Before the NRA’s Press Conference. The NRA’s press conference that followed the Sandy Hook Elementary School disaster came off as combative and even defiant.

Storytelling 60

Storytelling Conference LinkedIn Pitching 60

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 145

Storytelling Video Groups Conference 145

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. Industry conferences are vital venues for lead generation and networking, as well as for for building authority. Speaking opportunities. Shepherding award entries.

Agency 188

Agency Publicity Media Training Training 188