The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. It’s something that we’ve seen our clients focus on. Why virtual events are not the solution.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard.

Leadership 295

Leadership Industry Conference Trade Shows 295

The Hoffman Agency

FEBRUARY 17, 2020

Nor do I remember much about the show (strapline: ‘The Foundations to your Facilities’, I’d imagine) apart from having a discussion with a guy selling paper towels, who was keen to tell me how much more hygienic they were than hot air hand-dryers which were only good for spreading germs …. The post Has the trade show had its day (at last)?

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

MaccaPR

FEBRUARY 7, 2022

With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.

Conference 62

Conference Trade Shows Branding Brand 62

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

But at least we’re not conference organizers! The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. For those registering for their first hybrid or virtual conference, it might be tempting to approach the event as a throwaway.

Conference 310

Conference Trade Shows Technology Video 310

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Locations and logistics at conferences and trade shows can be confusing and traveling from one point to another is often slow, so build in extra time.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

APRIL 3, 2020

SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and trade shows for sponsorships and speaking opportunities to gain customer and media visibility. But there’s some good news in the conference world for PR planners. Now is the time to grab vacated speaking slots.

Conference 284

Conference How To Trade Shows Leadership 284

Beyond PR

MARCH 8, 2017

There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard.

Leadership 170

Leadership Industry Conference Trade Shows 170

Cision

JULY 24, 2017

Event speakers can have that same effect on a conference. This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Since these announcements are so common, it’s easy to fall into the trap of treating them that way.

Trade Shows 209

Trade Shows How To Conference Examples 209

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. Assign a dedicated staffer to manage conference work. . Time to recalculate your conference strategy. CES turned down your CEO?

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

The Hoyt Organization

SEPTEMBER 21, 2023

In addition, the re-positioning of the company was to take place within a six-week time frame, because it was to be unveiled at a major industry conference. Solution THO created a framework and a fast-track timeline to make sure we could meet the deliverables in time for the conference.

Real Estate 52

Real Estate Company Trade Shows Conference 52

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. But here’s the rub… while brands can and should have active and engaging social media accounts, trends show that influencers tend to offer better results on these platforms.

Trade Shows 88

Trade Shows Conference System Social Media 88

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. Along with keynote speaking or workshop participation, paneling is one of the best ways to make the most out of industry conferences and trade shows.

B2B 178

B2B Trade Shows Leadership Conference 178

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 222

Company Trade Shows How To Product Launch 222

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression.

Industry 195

Industry Trade Shows Marketing Film 195

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. Don’t start conference outreach without an “agenda.” How many conferences can she attend? And it has worked!

Conference 120

Conference Print Trade Shows Advertising 120

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. The conference explored the future of connected mobility through six sessions that covered key areas of connected-vehicle technology over two days. Exhausting.

Technology 87

Technology Automotive Mobile Software 87

Karwoski & Courage

MARCH 23, 2018

There has been much written about how to capture the attention of conference and trade show attendees using social media, but I've never seen this aspect of the topic covered before, so I thought I'd share how I live-tweeted my own presentation.

Trade Shows 69

Trade Shows Conference Social Media Publicity 69

5W PR

MARCH 18, 2020

For many companies, this impacts client conferences, employee functions, and trade shows, usually at considerable cost. The Centers for Disease Control and Prevention is recommending that large events and gatherings of 50 or more people, scheduled within the next eight weeks, be canceled or postponed.

Trade Shows 88

Trade Shows How To Policies Travel 88

Flack's Revenge

MARCH 23, 2015

The same thing happened to Foursquare… In 2009, Dennis Crowley, a co-founder, flipped the switch on Foursquare days before the conference began; it became the breakout app of the conference and was valued at nearly $100 million a little more than a year later. A popular trade show is like a busy news day.

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

Bianchi Biz Blog

JUNE 29, 2023

This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES. Strategy planning: Next up, start working on key messaging and defining your key objectives for CES 2024.

Mobile 73

Mobile Technology Automotive Trade Shows 73

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

DECEMBER 28, 2017

If you attend industry trade shows or conferences, don’t keep what you learn under wraps. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. July: Leverage What You Learn. Instead, use it to fuel your content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR confers third-party endorsement. An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. PR can shine beat in B2B tech.

Advertising 178

Advertising Advertising B2B Reputation 178

Landis PR

FEBRUARY 7, 2022

Virtual conference. Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. Photo courtesy of Unsplash. By Brianne Miller. We all learn that 1+1=2 early on. If you play your cards right, 1+1=5. Let me explain…. Cook once, eat twice.

B2B 52

B2B Communications Trade Shows YouTube 52

Flatiron Communications

NOVEMBER 15, 2022

Over two weeks, they descended on the Egyptian resort city of Sharm El-Sheikh for the annual UN Climate Conference (aka COP 27) to ratchet up the sense of urgency needed to save the planet, equitably for all of its inhabitants. I was there with an influential client in the U.S. Peter at COP 27.

Trade Shows 36

Trade Shows Conference Energy Policies 36

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Pro tip: Make sure to ask the reporter if they will be on camera, if it is a video conference. The specific reporter or analyst that will be participating.

Writing 130

Writing How To Interviews Pitching 130

ImPRessions - Crenshaw Communications

JUNE 26, 2019

A new direction or shift in corporate strategy is best announced by the chief executive, who will confer more authority—and generate greater media attention—than other officers. To announce a new strategy. It’s not always about crisis management. To launch a key product.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example.

B2B 136

B2B Branding Brand Trade Shows 136

Cision

OCTOBER 20, 2015

You simply attend business events or conferences, shake some hands and get to know other people. Journalists attend the same conferences and trade shows as you. Networking could be your ticket to getting the press you’ve been clamoring for. Why Networking is a Magical Experience. Where to Meet Journalists.

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

Bianchi Biz Blog

OCTOBER 9, 2023

I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. Finish this sentence: If I am not reporting, I am … Most likely reading children’s books to my 2-year-old daughter or catching a flight to the next trade show I’m covering.

Transportation 98

Transportation Meeting Newspapers Media 98

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. This hyper-competition will hold true for both journalists and exhibitors alike. CES offers hundreds, if not thousands, of potential media relations opportunities.

Mobile 112

Mobile Technology Automotive Interviews 112

Bianchi Biz Blog

OCTOBER 3, 2022

It’s still true that no other conference or exposition attracts such a unique critical mass of forward-thinking, tech-oriented mobility, vehicle and automotive executives, influencers, analysts, and auto journalists as CES does.

Automotive 127

Automotive Mobile Technology Hotels 127

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. Booths are broken down in minutes, carpet is rolled up in seconds and before you know it, the conference hall is transformed back to an empty concrete room in the blink of an eye. Write a Powerful Post-show Press Release.

Trade Shows 72

Trade Shows Video Writing Conference 72

Bianchi Biz Blog

SEPTEMBER 30, 2021

No other automotive expo or conference brings together such a critical mass of advanced-thinking, tech-oriented automotive and vehicle technology executives, analysts, and automotive journalists as CES. And of these, most will be busy for two solid days attending the major automaker press conferences.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

Sword and the Script

NOVEMBER 30, 2021

32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. The survey found respondents look for information in the following places: 44% “past experience with a vendor,”. 28% “peers/colleagues,”.

B2B 98

B2B Trade Shows Survey Study 98