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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

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 Corporate Reputation is Important to Marketing

5W PR

Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. For a construction company, that could mean poor safety standards with a string of citations.

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How To Tell A (PR) Client They’re Wrong

ImPRessions - Crenshaw Communications

But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. When constructive criticism is offered at the outset, it sets a precedent for the ongoing relationship. Be a recommender. Avoid personalizing.

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Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

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How Covid has impacted the climate change conversation on social

NewsWhip

Thirty days later, unimpressed by the sustainability-related goals previously espoused by major corporations, nearly 8 million people left home, school, and even work to take to the streets and demand action for climate change. These bricks, used for construction, are seven times stronger than concrete and also more affordable.

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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. We believe current and future customers will quickly see this as a major marketplace differentiator.”.

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Curiosity: One of the Three Cs of Public Relations

Waxing UnLyrical

Then, in my early teens, I constructed a battery-powered transistor radio. Where “less curious” others might have been satisfied with a press release and a local town event, Bernays created a nationwide spectacle that reminded the public - and the media – of the significance of this day for the world.