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10 New Year’s Resolutions for Public Relations Professionals

PRSay

Instead, transform demands or rants into calm, constructive opportunities. While your work may be important, not every situation warrants a crisis mode response. Civic engagement and philanthropic initiatives can amplify your impact. Avoid drama. Arguing with an irrational person is a losing battle. Maintain perspective.

Publicity 172
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Teaching Crisis Communication: Embracing the Research to Practice Model

Melissa Agnes

I had a chance to be on Melissa’s podcast a few weeks ago to talk about some of the trends and challenges professors who are teaching crisis communications are facing today. Teaching a crisis class is not only an exciting opportunity for any professor to have (especially this one), it can be daunting to some as well. Why do I say this?

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How to Turn a PR Crisis into a Brand Opportunity

5W PR

A public relations crisis can strike any organization at any time, threatening to erode hard-earned trust, damage its brand reputation, and even jeopardize its very existence. However, a crisis doesn’t have to be a death knell. Engage in constructive conversations, even when faced with criticism.

Crisis 78
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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

.” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. Yes, social media pushback can be constructive, yet it often spins out of control. It’s more constructive to build relationships from the start. Build social allies.

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How CEOs Should Use Data In A PR Crisis

Onclusive

A crisis can be one of the most difficult situations in a CEO’s career. Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. A tale of two CEOs. Source: AirPR Software.

Crisis 191
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Crisis Management Advice from a Retiring Pro: Rick Amme

Melissa Agnes

Editor’s Note: Rick Amme is a talented crisis management professional who, after decades of being “in the game”, has decided to embark on his next life adventure: retirement. Crisis Management Advice from a Retiring Pro. Crisis management principles aren’t immutable.). Thankfully, I got better.

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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

Organizations are only as strong as how they respond in moments of crisis. This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization.

Crisis 163