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Integrating PR Strategies into Your Digital Marketing Plan for Maximum Impact

5W PR

Show appreciation for positive feedback and address negative feedback constructively. Crisis Management Planning Identify potential crisis scenarios and develop a plan for response. Designate a crisis communication team to handle media inquiries and public statements.

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How to Turn a PR Crisis into a Brand Opportunity

5W PR

A public relations crisis can strike any organization at any time, threatening to erode hard-earned trust, damage its brand reputation, and even jeopardize its very existence. However, a crisis doesn’t have to be a death knell. Engage in constructive conversations, even when faced with criticism.

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

But when crises arise, in-house communications personnel often mistakenly believe that their ideas to counteract the damage are foolproof and cannot be second-guessed. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan.

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Why You Should Hire a Crisis Communications Agency?

Prohibition

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. For a free consultation, please call 0113 430 4160 now.

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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes. Such allies need to be organized, however, for crisis management messages to be consistent.

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Speak but be quiet. How to build crisis communication

Reputation Antistress by Sergii Bidenko

Delegate Handling a crisis is not a one-person job, even if you are the company's owner and CEO. Having a crisis managing team of key employees with all relevant information would be best. A communications manager or a reputation expert plays the most crucial part here.