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Customer experience matters–except when it doesn’t (which is a lot of the time)

Communications Conversations

To my surprise my friends came back with a host of other industries where this lack of customer service and experience matters–home construction, cable TV companies, credit card companies and hair salons (that one surprised me). Stats say that poor customer service is costing companies upwards of $75 billion a year.

Banking 92
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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . Customers filter contacts by location, topic data, job title and other characteristics.

Media 108
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5 Tips For Responding To Negative Online Reviews

The Hoyt Organization

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. This means that one of the first things potential customers will do is look up your business online. This can deter potential customers who value transparency and accountability.

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The Importance of Social Media in Crisis Management

Prohibition

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media. Key Platforms.

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How to Earn Coverage With Source of Sources w/ Founder Peter Shankman

Buzzstream

I used to use Harrell on both sides of the, You know, the coin as someone looking for experts and you’re asking for someone, you know, who’s an expert in roofing or something, and you get, Oh, you know, we’re an experts in plumbing, but you know, it’s close enough, or we’re experts in construction or whatever.

How To 62
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Digital PR and SEO: Getting The Most Value Out of Campaigns

Buzzstream

The documentation mentions a locality and bucket when referencing links and ranking: A link’s quality is categorized as low, medium, and high: Many believe this supports Google’s use of a link’s relevancy and quality for ranking purposes. Sometimes, you must leave your primary service offering area to get links.

SEO 62
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PR Basics Based on Principles will Never Change

PR Fuel

Are you a member of your local Chamber of Commerce? Recently, however, I’ve found myself on LinkedIn.com — one of many professional networking services — reconnecting with old business contacts, as well as old high school classmates who have moved onto jobs in my industry. Collaborate With Your Customers. Let the media know.

Web 40