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Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
I’ve been looking to speak with more in-house brands who have had success with digitalPR. I looked to Chris Lewis , the Associate DigitalPR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digitalPR content has to do with personal finance and money.
Networking is a critical component of PR. That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with.
DigitalPR can help rankings, organic traffic and more. The term digitalPR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digitalPR with Rise at Seven’s Will Hobson on our podcast. How Does DigitalPR Help SEO? More on that later.)
In fact, for most digitalPRs, they are a necessary part of their digitalPR toolkit. Up-to-Date Lists Ask any digitalPR professional, and they will say you need to update your lists if you want to utilize them successfully. For example, let’s consider an industry like construction.
Here is how to use newsjacking in your digitalPR strategy to win big. Main Newsjacking Tactics We’ve spoken with dozens of top-performing digitalPR teams that have successfully leveraged newsjacking for over a decade. I can do the same for “construction newsletters.” What Exactly is Newsjacking?
Before Robbie Mann was doing digitalPR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digitalPR outreach email. Don’t miss this one! So, you know, very funny.
As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a DigitalPR, I’ve probably produced all of the above. Freelance DigitalPR Luke Whelan takes a similar approach to me. And I’m now going to take you through the three steps I try to follow when constructing subject lines: 1.
Build a brand with digitalPR tactics like unique data studies. These include things like: Featured Snippets People Also Ask (PAA) Knowledge Panels Local Pack (Map Pack) Top Stories Image Pack Video Results However, as they said in bullet #1 from their slide, Google continually tests new features. sending them to sites).
Most digitalPR and link building strategies leverage email outreach. So, as Amelia Selby put it in our podcast about doing digitalPR on a small budget : A lot of the time, we find that the requests that we see on a platform have already been made on Twitter(X) two hours earlier.
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