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Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
I’ve been looking to speak with more in-house brands who have had success with digitalPR. I looked to Chris Lewis , the Associate DigitalPR at Launch Potato because he works on several brands under the Launch Potato umbrella. Through a lot of hard work and strategic pitching, the post really took off.
I was clueless about the world of DigitalPR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, DigitalPR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.
Next, it’s important to pitch to journalists. Tailor pitches to the specific interests and needs of each journalist. Show appreciation for positive feedback and address negative feedback constructively. Use social media analytics to track engagement and optimize strategy.
Enter digitalPR. I’ve spent the last ten years helping companies grow their digital presence with digitalPR, and I’ve seen first-hand the impact and value digitalPR can drive for a brand’s growth. What is DigitalPR? In the next section, we’ll explore the types of digitalPR.
DigitalPR can help rankings, organic traffic and more. The term digitalPR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digitalPR with Rise at Seven’s Will Hobson on our podcast. How Does DigitalPR Help SEO? More on that later.)
Within DigitalPR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digitalPR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.
Before Robbie Mann was doing digitalPR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digitalPR outreach email. Do they, were they pitched to you?
Before pitching to a media outlet, the company should be sure of the reasons why it’s implementing a public relations strategy in the first place. Figuring these things out and then pitching them to the right media outlets at the right time is supported by a well constructed public relations plan.
If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success.
Here is how to use newsjacking in your digitalPR strategy to win big. Main Newsjacking Tactics We’ve spoken with dozens of top-performing digitalPR teams that have successfully leveraged newsjacking for over a decade. Then, when the day finally came, they pitched their study to journalists.
Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. By talking to his customers I found out that he is considered to be an artist and is the only person large construction companies will hire if there is a difficult job.
As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a DigitalPR, I’ve probably produced all of the above.
Every piece of content has to thoughtfully constructed and delivered. Earned Media: This is where our traditional PR skills come into play. Pitching reporters is not the same as it was 10 or even 5 years ago. Content Marketing Online PRdigitalPRdigital skills public relations' Follow me on Twitter.
To mark the one-month countdown last month, Tourism New Zealand created a special football pitch. Located in the Aoraki Mount Cook National Park, the full-sized pitch was constructed at the base of the mountains – creating the most beautiful backdrop for the beautiful game.
Her approach to digitalPR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digitalPR. Olivia: Yeah.
While you may think you have a great pitch, chances are everyone else in that inbox does, too. Although most pitching and interaction between journalists and PRs occurs digitally, most tend to forget that there are actual people on the other end of these emails. Check their bio and recent work before pitching.
Most digitalPR and link building strategies leverage email outreach. In other words, you proactively reach out to journalists and pitch them a story. As PRs, this is the dream. Instead of pitching journalists something out of the blue, you can be the hero who gives them something they need.
Build a brand with digitalPR tactics like unique data studies. Meeting User Needs With SERP Features: Lets take a look at a SERP for digitalPR. Build a Brand with DigitalPR As users change how they search, and Google changes how it delivers information, marketers need to adapt. sending them to sites).
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