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In the world of public relations, digitalPR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digitalPR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.
As more consumers are spending more time online and on social media, digitalPR has become a necessity for most brands. For many, though, the jump from traditional PR to digitalPR has come with some confusing and challenging hurdles. One of the first benefits is the larger audience.
With newspapers and magazines now mostly available online, print media has slowly declined, leading marketers to internet-based advertising. The internet can be a very crowded market and a well thought out, carefully constructed approach is needed to cut through the noise.
Before Robbie Mann was doing digitalPR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digitalPR outreach email. And I got that into the Brighton Argus in print.
Her approach to digitalPR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digitalPR. Olivia: Yeah. What would you say?
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