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Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
I’ve been looking to speak with more in-house brands who have had success with digitalPR. I looked to Chris Lewis , the Associate DigitalPR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digitalPR content has to do with personal finance and money.
In the world of public relations, digitalPR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digitalPR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.
Enter digitalPR. I’ve spent the last ten years helping companies grow their digital presence with digitalPR, and I’ve seen first-hand the impact and value digitalPR can drive for a brand’s growth. What is DigitalPR? In the next section, we’ll explore the types of digitalPR.
As more consumers are spending more time online and on social media, digitalPR has become a necessity for most brands. For many, though, the jump from traditional PR to digitalPR has come with some confusing and challenging hurdles. One of the first benefits is the larger audience.
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