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Perception Management

Doctor Spin

Actively managing an organisations credibility and public trust. Mitigating damage by reshaping public perception after negative events. Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. Public Opinion (1922). 5 Lippmann, Walter.

Ethics 52
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What should you do when you think you received an unlawful order? Dave Honchul

Ethical Voices

He’s a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? What is the most difficult ethical challenge you ever confronted?

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PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

In class group projects and activities, Mallory is a respected leader and can be counted on to share constructive critique and help with fellow students. She’ll be working under Scott Williamson, vice president of public affairs and communications, and, she says, “I look forward to learning from the best.”.

Groups 60