Construction Infographics Pitching 
5W PR
OCTOBER 18, 2024
Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Next, it’s important to pitch to journalists. Tailor pitches to the specific interests and needs of each journalist. Show appreciation for positive feedback and address negative feedback constructively.
ImPRessions - Crenshaw Communications
JANUARY 24, 2017
Be thoughtful in constructing questions. Make your survey work harder by drafting an article based on the results or creating an infographic with the most startling findings. Pitch your client to appropriate media to discuss the survey in a greater context. Use formats that are most conducive to the question you’re asking.
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Buzzstream
FEBRUARY 3, 2021
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.
Buzzstream
MARCH 5, 2025
Lean into city rivalries When I was with Siege Media, I created a piece for a construction client in which we surveyed people to see if they could distinguish a city based on its skyline. For instance, with the construction client, we could have really leaned into more US city rivalries, like NYC vs. Boston or Houston vs. Dallas.
Buzzstream
MARCH 13, 2024
Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.
Buzzstream
JUNE 14, 2024
Best Cities for X In a “best cities” or “index” campaign, the goal is to create a ranking of cities, states, or countries, rank them, and then pitch the winners (or losers) to those regional news publications. You can also see short surges of traffic right when the post is published, pitched, and subsequently updated and repitched.
The Proactive Report
JANUARY 30, 2015
Every piece of content has to thoughtfully constructed and delivered. Pitching reporters is not the same as it was 10 or even 5 years ago. You can download the full infographic of the 15 skills here. Once you know what your audience wants and will respond to, it’s so much easier to create an effective content strategy.
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