The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. Every piece of content has to thoughtfully constructed and delivered. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Ishmael's Corner

MAY 17, 2015

It’s a little like constructing a street, but not paving it. Virtually no internal linking. As for the storytelling in the microsite, I will give it this. Why the Pats forgot the SEO part of content marketing is baffling. Without the blacktop, you limit the traffic. This is an important factor in ranking content. It’s thorough.

SEO 60

SEO Real Estate Google Content Marketing 60

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I could probably construct half a dozen or so propositions. One article is all about storytelling and the use of heroes and villains. This is curious when there are so many obvious connections.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I could probably construct half a dozen or so propositions. One article is all about storytelling and the use of heroes and villains. This is curious when there are so many obvious connections.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I could probably construct half a dozen or so propositions. One article is all about storytelling and the use of heroes and villains. This is curious when there are so many obvious connections.

Publicity 40

Publicity Storytelling Study Journalism 40

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. In class group projects and activities, Mallory is a respected leader and can be counted on to share constructive critique and help with fellow students.

Groups 60

Groups Internal International Conference 60

Konnect Agency

FEBRUARY 16, 2021

From bustling offices that turned to 100% remote working environments, and in-person connections moving entirely to Zoom, the way we conduct business internally and externally pivoted almost overnight. At the risk of sounding cliché, 2020 was a year that brought infinite challenges to the business world.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Buzzstream

OCTOBER 23, 2024

Advocate for and get those things approved internally, because you can position it with an understanding of what’s actually valuable to the company. So, having this ongoing big picture in your communications with the client seems to be the way to get everybody on the same page—not just your own internal team.

SEO 62

SEO Study Branding Brand 62

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Construct buyer personas. “Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?”.

Marketing 53

Marketing Software eBook Technology 53

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). Constructing your dashboards. Construct a hypothesis. Check any “Remove known bot traffic” boxes.

Report 52

Report How To Marketing Analytics 52

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. In my nearly 40 years in this work, I have learned through various experiences to practise the habit of resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Solo PR Pro

MAY 21, 2019

Unstoppable Cultures continues the mission Ginger Hardage began during her time as Senior Vice President of Culture and Communications at Southwest Airlines where she cultivated the airline’s trademark internal and external culture: “We put people first, we treat customers like family, we nurture our culture, and we try to change ahead of the times.”

Leadership 55

Leadership Employee Airlines Construction 55

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119