Construction Interviews Media Training 
ImPRessions - Crenshaw Communications
JUNE 1, 2021
For any PR agency team , a major media interview for a company spokesperson is a solid win. Nothing is quite as rewarding as securing that one big interview, or even a series of them, if there’s high-profile news to share. With that in mind, here are some tips for PR pros to help encourage a stellar media interview performance.
Rock the Status Quo
NOVEMBER 18, 2015
Finding time for media training can be difficult. These, for instance: Sending readership demographics right before an interview. Discussing what to wear or not wear before a TV interview. Discussing what to wear or not wear before a TV interview. Benefits of a Quick Pre-Interview Phone Call. Seconds, even.
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Polaris
MARCH 24, 2015
We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. However, someday they will need to prepare for a media interview without access to communications expertise. 2 Be Prepared.
ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2020
A good PR rep should have a role in nearly any media briefing. Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter. Let the interview play out, but pay attention.
Rock the Status Quo
FEBRUARY 19, 2015
The interview! The very thought of appearing as a guest on live TV can make even the most seasoned media spokesperson quake in their boots and it’s our job to make sure they are prepared. What are the most common issues seen with media interviews and, as PR pros, how can we avoid them? So what comes next?
ImPRessions - Crenshaw Communications
JANUARY 16, 2018
Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters.
ImPRessions - Crenshaw Communications
MARCH 17, 2017
From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. This writing includes presentations, memos, proposals, job descriptions, performance reviews, RFP responses, training materials, promotional copy and a wide range of other materials.
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