Ishmael's Corner

DECEMBER 14, 2015

The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Instead, the media has a.more.

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Construction Pitching Storytelling Communications 60

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview. Nail it down, fast.

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Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

MARCH 13, 2024

But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client. And we’ll always spare clients the back-and-forth when negotiating for an interview or story. Yet a degree of “managed jealousy” can be harmless, or even constructive, if it keeps everyone on their toes.

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Agency Handbook Construction Pitching 182

Rock the Status Quo

FEBRUARY 19, 2015

Your pitch worked! The interview! What are the most common issues seen with media interviews and, as PR pros, how can we avoid them? Always, always, always run through preparation basics for every single media interview. Always, always, always run through preparation basics for every single media interview.

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Interviews How To Media Media Training 100

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview. What if the spokesperson or expert still refuses, and an unsatisfactory interview results?

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Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

MAY 29, 2018

To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. An early- stage company may not have a roadmap for reasonable expectations of activities like pitching, content, or earned media coverage. A good PR agency tells you when.

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Apparel Construction Agency Interviews 160

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Be scrupulous.

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Training Writing Pitching Video 159

ImPRessions - Crenshaw Communications

MAY 4, 2017

Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. Following the editorial guidelines will streamline the process and improve the odds of publication, as discussed in a previous post on how to construct bylined articles. Write for the audience.

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B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. We’ve learned to take the time to educate clients and demand scrupulous adherence to the facts, warts and all, before committing to an announcement or other story pitch. Proceed with caution! PR tales of terror. The deadly deception. The horrible hire.

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Agency Pitching Construction Print 136

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What are some of the biggest pitching mistakes brands make? You need to talk to people.

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Pitching Energy Media Relations Social Media 0

Buzzstream

MARCH 5, 2025

Lean into city rivalries When I was with Siege Media, I created a piece for a construction client in which we surveyed people to see if they could distinguish a city based on its skyline. For instance, with the construction client, we could have really leaned into more US city rivalries, like NYC vs. Boston or Houston vs. Dallas.

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Digital PR Pitching Study Google 62

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. Everyone wins.

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Newspapers Journalism Pitching Report 120

Remote PR Jobs

SEPTEMBER 25, 2023

To help clear the air, here are 11 unwritten rules for beginner tech PR professionals, salespeople switching professions or inexperienced marketers: Research The Journalists You Want To Approach One of the most common mistakes made by entry-level PR professionals is their results-driven eagerness to pitch to everything and everyone that moves.

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Technology Publicity Pitching Trade Shows 100

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. When Verizon pitched me initially on this event, I was kinda perplexed. If I had any constructive feedback, it might be to showcase fewer products (man they flew through a lot in 20 minutes).

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Case Study Wireless Company Local 131

Polaris

SEPTEMBER 4, 2014

While we’re busy trying to get a CEO an interview on a popular business show, we’re also: Helping her understand the industry issues of interest to journalists and editors. A PR professional will help you stick handle those issues by developing appropriate strategies and constructing honest messages. the list goes on.

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Publicity Interviews Reputation Construction 100

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

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Pitching Media Film Construction 54

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. in renovation, remodel, and construction plans worldwide. One Size Fits All: A core pitch should change on the fly based on the person, the outlet and the day’s events. Please help. Fading fast.

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Pitching Construction Exercises Retail 40

Buzzstream

JANUARY 29, 2025

Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. Do they, were they pitched to you? I love the follow-up story angle.

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Pitching Energy Journalism Newspapers 62

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

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Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 19, 2017

2) How has blogging as a discipline or functional area evolved and how should it fit in the marketing or communications construct from a tech company’s perspective? See these related interviews: Good Martech Talent is Hard to Replace; Off Script #23: Allison Schneider. And we don’t want to leave out Pitch Practice: Over 4.5

Marketing 75

Marketing Local Pitching Blogging 75

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

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Pitching Media Film Construction 48

Buzzstream

SEPTEMBER 17, 2024

However, some digital PRs create new content on their site or blog and pitch it to journalists to jack a news story. Then, when the day finally came, they pitched their study to journalists. For instance, if I’m working in construction, I can type “construction news” and find plenty of outlets.

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How To Pitching Trends Construction 62

Bad Pitch Blog

JUNE 9, 2010

I invited reporters to interview him after his morning workout the day of the big event - he was training for trials - and provided them with all sorts of background details on my client, and his connection to the Olympian, as well as the goal of the visit, etc. FYI: my client was training with him and was also interviewed.

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Case Study Construction Interviews Training 52

Bianchi Biz Blog

APRIL 17, 2023

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

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Engineering Automotive Agriculture Media 77

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. We’ll start with the most important aspect, which is crucial to your pitch standing a chance of getting picked up. It’s also crucial to understand sectors when pitching pieces.

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Writing Pitching Study Data 71

OnePitch

NOVEMBER 17, 2022

Read below for the entire interview with Cassie: . What’s the best pitch of yours that resulted in coverage and what elements made it successful? It was both unique and timely, which made it a successful pitch. I always like to be very explicit about what I’m trying to pitch.

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Strategy Real Estate Media Pitching 52

Waxing UnLyrical

DECEMBER 14, 2010

This, for successful applicants, turns into an interview (which is where I came in). My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings. Not as common is a genuine interest in the things around them. That got a big “check&# from me.

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Publicity How To Course Facebook 98

Shift Communications

MARCH 8, 2016

You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. The more tailored and relevant you can be with your pitches to them, the more you’ll be seen as a trusted, go-to source.

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Skype Creativity Education Construction 60

PRSay

SEPTEMBER 2, 2016

Just because someone may not like your idea, use it as constructive criticism. Whether it’s to tweak your pitch. What is one piece of advice you would give to PR pros? Don’t take no for an answer. Use it as an opportunity. Whether it’s to look at another angle. Whether it’s just to talk to someone else.

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Sports Education Construction Television 68

Bad Pitch Blog

APRIL 2, 2006

Meanwhile end of PJ Ink’s crass, poorly-constructed e-mail has bizarre words I’d like to share with you. PR People Unite and let''s stop pitches like this from a) coming to reporters and b) immediately being forwarded to us with Can you believe someone did this, Richard?" So, folks, meet my Bad Pitch of the month, so far.

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Television Advertising Advertising Corporate 40

PR Fuel

OCTOBER 16, 2018

Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science.

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Web Pitching Local Writing 40

Cision

DECEMBER 4, 2015

Journalists are bombarded by pitches every day, making it easy for yours to get lost in the shuffle. At his recent Cision webinar, “ Switch Your Pitch: The Keys to Engaging Journalists on Social ,” Ian discussed how brands can gain media coverage by building relationships with journalists and media professionals through social engagement.

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Report How To Pitching Construction 120

Shift Communications

DECEMBER 6, 2017

No one hires an agency to spend their time creating new storylines that can be pitched, finding new reporters to target, flagging breaking news articles, or asking for updates on action items. Received constructive feedback to a pitch from a handful of trusted reporters? that our clients need. .

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Agency Pitching Construction Trends 113

Shift Communications

JUNE 16, 2015

No one hires an agency to spend their time creating new storylines that can be pitched, finding new reporters to target, flagging breaking news articles or asking for updates on action items. This doesn’t just stop with editorial opportunities – received constructive feedback to a pitch from a handful of trusted reporters?

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Pitching Agency Construction Report 60

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

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Google Data Government Social Media 119

Buzzstream

NOVEMBER 13, 2024

Prioritize Quality Over Quantity in Outreach Olivia believes in sending personalized pitches to specific journalists instead of the “spray and pray” method. Olivia studies each journalist’s style, preferred story structure, and past topics to make her pitches resonate. Pitching is the same. I tailored it.

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Digital PR SEO Pitching Strategy 62