Remove Construction Remove Local Remove Marketing
article thumbnail

How To Make A PR Impact With International Media

ImPRessions - Crenshaw Communications

Many B2B tech companies with digital offerings, for example, market products and services worldwide, and they don’t always want to bring on multiple PR firms. Also it’s good practice to construct the release in a way that’s easy to translate. Learn local media and publications. Assess local and regional relevance.

article thumbnail

Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. The skyline is filled with construction cranes and there are numerous transit expansion projects underway. Toronto is a rapidly growing city.

Print 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

At the SAFElab , where Patton is the founding director, social workers and local residents join Patton and his team to add context to social media messages, which helps programmers build algorithms that interpret messages correctly. He encourages computer and data scientists to move beyond a reflection-based mindset to drive true inclusion.

Local 118
article thumbnail

How to Make Facebook a Career Book

PR Job Coach

So, if you are one of those 850 million Facebookers and are in the market for a job or a new place to ply your skills, consider the following ideas to make Facebook work for you as you look for work. If there is coverage in your local newspaper, post the web link in your feed. Avoid info that distracts or destructs.

Facebook 164
article thumbnail

Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. This retrospective examination could offer key learnings for those in the field.

Film 130
article thumbnail

PR Tips and Hacks for a Small Business

The Proactive Report

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. Alignable has local groups you can connect with.

article thumbnail

How To Tell A (PR) Client They’re Wrong

ImPRessions - Crenshaw Communications

But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. When constructive criticism is offered at the outset, it sets a precedent for the ongoing relationship. Be a recommender.

How To 120