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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.” When an organization incorporates voices from local communities in its development process, the results are crucial insights that ensure their products will be used and embraced.

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PR Tips and Hacks for a Small Business

The Proactive Report

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

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Watch For These Red Flags When Hiring A PR Firm

ImPRessions - Crenshaw Communications

This could be anyone from an investor relations pro to someone who can expertly navigate local politics, and there’s nothing wrong with that. The savvy client can usually determine this and will want to consider how much faith they will have in such a construct. No attention to outcomes measurement.

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A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

Why not open the list up to all sorts of local “influencers?” Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. How did you measure success for an event like this? Get Verizon employees involved. Make the red carpet fun!

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I recently participated on a tech committee to help construct a survey for educators. Industry Associations.

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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. We believe current and future customers will quickly see this as a major marketplace differentiator.”. About Critical Mention.

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Behind the Headlines With Ashley Simmons

Cision

The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits. Be eager, humble, hardworking and accepting of constructive criticism. What drew you to the field of public relations and communication? Rapid Fire Round.