Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What are some of the biggest pitching mistakes brands make? You need to talk to people.

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Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. If they understand the campaign deeply, theyll pitch it more effectively (and tell you what to include to make it more effective.) ” 6.

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Viral Digital PR Pitching Data 62

Sword and the Script

DECEMBER 19, 2017

2) How has blogging as a discipline or functional area evolved and how should it fit in the marketing or communications construct from a tech company’s perspective? 3) You are active in the local startup and tech scene in Atlanta, through groups like the Atlanta Tech Village. And we don’t want to leave out Pitch Practice: Over 4.5

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Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success.

Construction 62

Construction How To Media Google 62

Barokas

SEPTEMBER 5, 2019

Don’t be afraid to ask for constructive criticism. It’s just as important to read up on general local and world news. Those broader stories may correlate with what your client is doing and serve as a timely opportunity for a proactive pitching angle. Your coworkers will usually be happy to help, because it benefits them too.

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Agency Construction International Internal 79

Bianchi Biz Blog

APRIL 17, 2023

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show.

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Engineering Automotive Agriculture Media 77

Bad Pitch Blog

FEBRUARY 12, 2006

Here is a decent pitch (DP) from RLM pr. local business leaders are searching for some answers they must have now: How do companies in New York 2002 ensure they are part of its future and not its “storied” past? But then I remembered one. I can share. This is my favorite release without gimmicks. Let me know what you think.

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Buzzstream

JUNE 14, 2024

The documentation mentions a locality and bucket when referencing links and ranking: A link’s quality is categorized as low, medium, and high: Many believe this supports Google’s use of a link’s relevancy and quality for ranking purposes. However, to truly make this digital PR, you must pitch them first.

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SEO Digital PR Pitching Google 62

OnePitch

NOVEMBER 17, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client.

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Strategy Real Estate Media Pitching 52

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. We’ll start with the most important aspect, which is crucial to your pitch standing a chance of getting picked up. It’s also crucial to understand sectors when pitching pieces.

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Writing Pitching Study Data 71

PRSay

SEPTEMBER 2, 2016

Using local resources is huge. Just because someone may not like your idea, use it as constructive criticism. Whether it’s to tweak your pitch. We’re never going back to the same cities on the same schedule. We’re continuously hitting new cities. Your window becomes 10 weeks. Don’t take no for an answer.

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Sports Education Construction Television 68

Bad Pitch Blog

APRIL 10, 2009

Perhaps your company’s diesel serves as fuel for the light construction equipment that’s building a local nature trail. Now research those media contacts that would be most interested in your story and pitch them. Often, the most important part of the PR cycle involves what happens after the pitch! You’ve got a hook!

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Pitching Construction Local Report 40

prTini

MARCH 29, 2016

Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries. That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. What does this look like in action?

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Case Study Advertising Advertising Media Relations 28

Communications Conversations

MAY 13, 2015

In class group projects and activities, Mallory is a respected leader and can be counted on to share constructive critique and help with fellow students. His work in analytics while at Penn State was used as part of a presentation to the local minor league affiliate of the St. Michael Whiting , @RealMikeWhiting. Louis Cardinals.

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Groups International Internal Conference 60

Prowly

DECEMBER 11, 2024

What you'll learn How to hyper-target journalists and audiences What it means to thoroughly research your story How to get more engagement from each pitch TRY MEDIA DATABASE FOR FREE Background Surviving as a media outlet in todays fast-paced, fragmented media world filled with newsertainment is easier said than done.

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Buzzstream

JANUARY 29, 2025

Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. Do they, were they pitched to you? I love the follow-up story angle.

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Pitching Energy Journalism Newspapers 62

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. We’ve learned to take the time to educate clients and demand scrupulous adherence to the facts, warts and all, before committing to an announcement or other story pitch. Proceed with caution! PR tales of terror. The deadly deception.

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Agency Pitching Construction Print 136

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom?

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How To Real Estate Web Case Study 198

Buzzstream

DECEMBER 9, 2024

Buckle up for a great conversation about pitching and earning coverage with Source of Sources. Stay Relevant and Respect the Platforms Rules The number one rule seems to be to avoid irrelevant pitches. Journalists report off-topic pitches all the time. Focus on Brevity Keep pitches short: three paragraphs maximum.

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How To Pitching SEO Small Business 62

Buzzstream

SEPTEMBER 17, 2024

However, some digital PRs create new content on their site or blog and pitch it to journalists to jack a news story. Then, when the day finally came, they pitched their study to journalists. For instance, if I’m working in construction, I can type “construction news” and find plenty of outlets.

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How To Pitching Trends Construction 62

PR Fuel

OCTOBER 16, 2018

The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. You need to personalize your pitch. Let the media know.

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Web Pitching Local Writing 40

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom?

Real Estate 57

Real Estate How To Web Case Study 57

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

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Google Data Government Social Media 119

Buzzstream

NOVEMBER 6, 2024

In other words, you proactively reach out to journalists and pitch them a story. Instead of pitching journalists something out of the blue, you can be the hero who gives them something they need. Qwoted As an “expert,” Qwoted allows me to set up several profiles and pitch from whichever profile I want. As PRs, this is the dream.

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How To Pitching SEO Digital PR 71

Buzzstream

APRIL 3, 2025

These include things like: Featured Snippets People Also Ask (PAA) Knowledge Panels Local Pack (Map Pack) Top Stories Image Pack Video Results However, as they said in bullet #1 from their slide, Google continually tests new features. The city index study is one way to attract local journalists.

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