ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Based on experience, I’d say that working for a well-recognized brand offers concrete advantages when it comes to media relations. There’s nothing wrong with this, but a case history for a smaller or lesser known client may say more about the agency’s ability to deliver consistent earned media outcomes.

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

We like to be constructive, but candid. Constructive feedback will strengthen the relationship and help all parties improve even a good performance. It’s also important to offer feedback to the executive or expert spokesperson who participated in the interview.

Interviews 208

Interviews Media Construction B2B 208

ImPRessions - Crenshaw Communications

MARCH 13, 2024

The nitty gritty of journalist negotiations PR teams often invoke their media relationships, with good reason. But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client. Relationships don’t mean guaranteed coverage, but they often assure access. That means a fair hearing.

Agency 182

Agency Handbook Construction Pitching 182

Ishmael's Corner

DECEMBER 14, 2015

Instead, the media has a.more. The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Construction 60

Construction Pitching Storytelling Communications 60

Onclusive

FEBRUARY 17, 2021

media relations, crisis management, social media, etc.) Reporting structure (e.g. who and how often). Then, co-create your ideal working relationship by having conversations about: Roles and responsibilities of the internal communications team versus PR agency (e.g.

Agency 51

Agency Measurement Resources Report 51

PRSay

NOVEMBER 12, 2018

Ashley’s inquiry about a future story is a good model to follow so that you come across as constructive and not critical. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Don’t delay.

Pitching 146

Pitching Construction Web Media Relations 146

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For earned media coverage, we carefully construct our pitches to follow the client’s intended narrative and the strategy that we think will resonate, but sometimes media take a different approach in a story. Because you have extra budget to spend on sponsored content, you have all the control.

Advertising 334

Advertising Advertising B2B SEO 334

Remote PR Jobs

AUGUST 31, 2022

Takeaway : By working with your executive team to create strong company narratives, you are creating a sense of relatability and connection to the brand for the public, which will result in customer growth. It’s Relational, Not Transactional.

Publicity 208

Publicity How To Storytelling Construction 208

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Tech PR and media relations are sometimes a bit like dating. ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. Does it bolster relationships with certain media? The media strategy should be clear to all involved. What exactly is an exclusive?

Pitching 189

Pitching How To Media Interviews 189

Presspage

MARCH 18, 2025

Refine it by prompting AI to act as a journalist and provide feedback: Example prompt: Write a media pitch for a story about [XYZ] to get coverage. Provide constructive criticism on what works, what doesnt, and how it could be improved. Want to take the hassle out of media pitching? Book a demo today!

Examples 78

Examples Pitching Writing How To 78

Bianchi Biz Blog

JANUARY 16, 2025

The skyline is filled with construction cranes and there are numerous transit expansion projects underway. Business environment in Toronto, Ontario, Canada Toronto is Canadas largest city and is home to the most corporate head offices in the country. Toronto is a rapidly growing city.

Print 100

Print Marketing Instagram Newspapers 100

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Here are some ways to construct a killer content calendar and get the most out of it.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

MAY 9, 2016

In public relations, our reasons for objecting to a strategy or creative direction is not always straightforward. PR and media relations can be a “black box” to those not grounded in the business, which makes offering feedback on an idea or strategy particularly challenging at times. Be a recommender.

How To 120

How To Construction Product Launch Local 120

ImPRessions - Crenshaw Communications

JULY 18, 2018

Though a relatively small and tactical piece in the PR puzzle, a well-constructed briefing book is an indispensable media relations roadmap. See last week’s post for a deeper dive into PR facilitation of media interviews. The post PR Guide to Stellar Briefing Books appeared first on Crenshaw Communications.

Interviews 136

Interviews Construction Report Journalism 136

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2022

So, I moved up to NYC to join a boutique PR agency in midtown and dove into media relations, social media and events for clients in the commercial development industry (real estate, electric, and construction – glamorous!). The job gave me confidence in my ability to work across numerous accounts in different industries.

Agency 170

Agency Real Estate How To Construction 170

Cision

JANUARY 17, 2018

Part of making that product, of course, comes not only through brainstorming in editorial meetings but working constructively with PR professionals who bring them interesting story ideas with their audiences in mind. to its audience.”. Developing just the right pitch has never been easy, however.

Pitching 215

Pitching Journalism Construction Writing 215

Cision

JUNE 9, 2016

This is media relations. If you want earned media, you need to have a newsworthy story to tell. . Here are five ways you can use video to pitch the media: Teach something in an explainer or tutorial video (i.e., DIY project, construction). Well I have news for you: it’s not. Remember, this isn’t advertising.

Pitching 120

Pitching How To Construction Brand 120

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

Agency 195

Agency Strategy Communications How To 195

Stephen Waddington

MAY 3, 2022

Understanding different public relations ideologies helps frame an organisation’s approach to practice and the management of its relationship with its stakeholders and the societal or public construct in which it operates. Likewise, the public and the societal construct in which an organisation operates are interchanged.

Publicity 112

Publicity Construction Corporate Study 112

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. With a live broadcast interview, all one can do is use it as a “teachable moment” for the team, offer constructive criticism and devise ways to improve for the next time. Some marketing teams have their own ideas for what will make news. Inadequate PR outcomes measurement.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB? As public relations professionals, we need to focus on the greater good. What has stayed the same?

Pitching 0

Pitching Energy Media Relations Social Media 0

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. This goes back to the heart of PR: relationships.

Newspapers 122

Newspapers Radio Construction Fashion 122

ImPRessions - Crenshaw Communications

JUNE 28, 2023

It can create transparency, clarify uncertainties, and transform potential crises into platforms for constructive dialogue. A strategic PR approach can help navigate these choppy waters, shifting the focus from problems to solutions and value. In the face of these complications, the PR plan should prepare for setbacks.

Technology 170

Technology Strategy Privacy Healthcare 170

ImPRessions - Crenshaw Communications

MAY 13, 2016

Mishandling media. This catch-all covers everything from less than diligent media list creation to over-promising a media contact. It’s best to have dedicated staffers parsing the media relations plan and executing a realistic, results-oriented approach. Shuffling team members. Always ask for feedback.

B2C 120

B2C Case Study Construction B2B 120

Communications Conversations

DECEMBER 12, 2014

Enough holiday talk–onto the latest job changes, promotions, events, new account wins and awards in Twin Cities PR in the last week: Seeking… 3M is looking for a social media specialist for its health care division. Progress: Fast Horse is making good progress on construction of its new home in the North Loop.

Construction 84

Construction Financial Media Relations Internal 84

ImPRessions - Crenshaw Communications

MAY 10, 2016

In public relations , as with with so many practices, having good data is important. Whether your focus is in consumer or B2B tech PR or communications programs for fintech or nonprofit work, being able to serve up precise numbers can go a long way in media relations. Surveys are effective for generating such data.

Survey 120

Survey Data Nonprofit Construction 120

ImPRessions - Crenshaw Communications

JULY 11, 2018

To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story. We like to send a note recapping the interview and offering constructive suggestions for improvement, if relevant. What happens next is arguably more important than what came before.

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. However, if negative reviews or inaccurate perceptions are quickly countered with facts and constructive feedback, they can turn critics into advocates.

B2B 147

B2B B2C Enterprise Pitching 147

Prowly

FEBRUARY 20, 2025

For PR professionals, online presence management includes building and establishing media relations, handling reputation management for clients, and client acquisition. Once negative feedback comes in, address it immediately and constructively.

SEO 104

SEO Analytics Tools Google 104

PR Matters

JANUARY 12, 2018

Don’t Be: The Sean Spicer of media relations, simply acting as a mindless mouthpiece for your boss or management. If that fails, speak to someone in confidence, who you trust: ask for a few minutes of their time for you to air the problem and ask for their no-holds-barred-but-constructive opinion.

Reputation 133

Reputation Construction Writing Communications 133

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Since that point, the health of the business-to-business market has been mixed.

Government 151

Government Crisis Energy Community 151

The Hoyt Organization

FEBRUARY 16, 2023

What’s the best way to build affinity for a new luxury condominium residential complex before construction begins? Developers of the Four Seasons Private Residences in Los Angeles turned to THO to create intrigue, build interest and set the stage for a truly exclusive enclave.

Consumer 92

Consumer Construction Real Estate Brand 92

Prowly

DECEMBER 11, 2024

These metrics help construct a data-backed PR strategy. This feature provides Sandra and her team with sought-after information such as: audience location, interests, age & gender, income, occupation, education level, and household size, domain visits, unique visitors, pages per visit, and time spent on the site. Understand your audience.

Pitching 104

Pitching How To Media Tools 104

Polaris

SEPTEMBER 4, 2014

In many cases, they’re actually in the business of selling media lists and related PR products. PR is more than just media relations. One of the key fundamentals that do-it-yourselfers fail to understand is that public relations is more than just media coverage or publicity.

Publicity 100

Publicity Interviews Reputation Construction 100

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. Where do you think the PR industry is headed?

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. The 4Ps is the classic construct that articulates the four traditional levers available to drive growth.

Survey 107

Survey Marketing B2B Content Marketing 107

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. Then you can construct a strong narrative to place between the reporter and the client. What will this role entail? Giving counsel to executives and organizations facing opportunities and challenges.

Newspapers 120

Newspapers Journalism Pitching Report 120