ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Based on experience, I’d say that working for a well-recognized brand offers concrete advantages when it comes to media relations. There’s nothing wrong with this, but a case history for a smaller or lesser known client may say more about the agency’s ability to deliver consistent earned media outcomes.

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Agency Construction Fashion Pitching 224

Ishmael's Corner

DECEMBER 14, 2015

Instead, the media has a.more. The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Construction 60

Construction Pitching Storytelling Communications 60

ImPRessions - Crenshaw Communications

MARCH 13, 2024

The nitty gritty of journalist negotiations PR teams often invoke their media relationships, with good reason. But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client. This is another one that should be in every pitch deck. That means a fair hearing. It’s not sexy.

Agency 182

Agency Handbook Construction Pitching 182

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For earned media coverage, we carefully construct our pitches to follow the client’s intended narrative and the strategy that we think will resonate, but sometimes media take a different approach in a story. Because you have extra budget to spend on sponsored content, you have all the control.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Not only do you want your spokesperson to succeed, but creating a friendly relationship with a journalist will pave the way for future pitches. We like to be constructive, but candid. Constructive feedback will strengthen the relationship and help all parties improve even a good performance.

Interviews 208

Interviews Media Construction B2B 208

Bianchi Biz Blog

JANUARY 16, 2025

The skyline is filled with construction cranes and there are numerous transit expansion projects underway. Understanding the nuances of regional differences and having solid relationships with media is critical for securing interest. Media are no different and require a tailored approach , even with popular U.S. story angles.

Print 100

Print Marketing Instagram Newspapers 100

Cision

AUGUST 4, 2016

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. What do you hope to accomplish in your new role as director of media relations at ABB? What has stayed the same?

Pitching 0

Pitching Energy Media Relations Social Media 0

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Post-mortem.

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. However, if negative reviews or inaccurate perceptions are quickly countered with facts and constructive feedback, they can turn critics into advocates. Don’t send the same pitch twice.

B2B 147

B2B B2C Enterprise Pitching 147

Beyond PR

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Monitor Related Trends.

Pitching 72

Pitching Software Writing Construction 72

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2022

So, I moved up to NYC to join a boutique PR agency in midtown and dove into media relations, social media and events for clients in the commercial development industry (real estate, electric, and construction – glamorous!). What did I learn? In a PR firm, every day brings something different.It was invigorating.

Agency 170

Agency Real Estate How To Construction 170

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

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Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview. Inadequate PR outcomes measurement.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. This goes back to the heart of PR: relationships.

Newspapers 122

Newspapers Radio Construction Fashion 122

Axia PR

JUNE 27, 2018

Pitching major news outlets requires skill and finesse. A poorly constructed pitch can really harm your company’s reputation. To effectively pitch a major media outlet, it’s important to put yourself in the journalist’s shoes. Confessions from a daily newspaper editor.

Pitching 54

Pitching Construction Newspapers Media 54

ImPRessions - Crenshaw Communications

MAY 13, 2016

Mishandling media. This catch-all covers everything from less than diligent media list creation to over-promising a media contact. It’s best to have dedicated staffers parsing the media relations plan and executing a realistic, results-oriented approach. Shuffling team members. Always ask for feedback.

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B2C Case Study Construction B2B 120

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

Newspapers 120

Newspapers Journalism Pitching Report 120

Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. It prompted thousands of social media posts, news discussions, a press release from McDonalds, and a new $5 value meal. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. ” 6.

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Viral Digital PR Pitching Data 62

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Pitching stories to a journalist who has nothing to do with your industry will only harm your employer or your client.

Technology 100

Technology Publicity Pitching Trade Shows 100

Bad Pitch Blog

MAY 31, 2007

Instead of telling the whole world how bad a PR person you think this girl is, why not offer something constructive so that she can help better the profession. This blog was launched to fight bad media relations from inside the industry. So we’re singling out bad media relations as the exception and not the rule.

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Pitching Blogging Construction Media Relations 40

Bad Pitch Blog

FEBRUARY 12, 2006

As the blogosphere continues to skewer bad pitches, we''re also linking to the angst and the advice on how to create good pitches. Moron Publicist of the Month: KFC’s Flack Gawker In the aftermath of this outing, the Bad Pitch blog has learned that, while he was probably fried, this publicist was not fired. Think about it.

Resources 40

Resources Pitching Guidelines Construction 40

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. in renovation, remodel, and construction plans worldwide. After 16 years of Catholic school, I can state with confidence that praying to your deity of choice will not stop bad media relations.

Pitching 40

Pitching Construction Exercises Retail 40

Polaris

SEPTEMBER 4, 2014

In many cases, they’re actually in the business of selling media lists and related PR products. PR is more than just media relations. One of the key fundamentals that do-it-yourselfers fail to understand is that public relations is more than just media coverage or publicity.

Publicity 100

Publicity Interviews Reputation Construction 100

prTini

MARCH 29, 2016

Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. What does this look like in action?

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Case Study Advertising Advertising Media Relations 28

The Hoffman Agency

MARCH 20, 2017

Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. Media relations is close to naught if PR consultants do not think with a sales hat on. Is that all?

Publicity 63

Publicity Construction Agency Advertising 63

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). What advice do you have for PR people that want to pitch you? Familiarize yourself with our publication and the types of stories we cover.

Engineering 77

Engineering Automotive Agriculture Media 77

Bad Pitch Blog

APRIL 6, 2006

He''s giving the latest badge of dishonor to Sprint for the pitching behind its Ambassador Program. There are several issues with Sprint’s execution, but the reason Slick is doing the strut of shame is careless targeting of the pitch. Needless to say, ONE pitch letter was used with NO customization as a result.

Meeting 40

Meeting Construction Pitching Blogging 40

Bad Pitch Blog

JUNE 9, 2010

The case above is common -- whether or not you spent $10K to get media attention. Once Removed, Twice As Likely to Not Get Coverage When constructing media relations campaigns and discussing messaging, it''s important to construct a message and angle that truly has the client baked in.

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Case Study Construction Interviews Training 52

Sword and the Script

JUNE 28, 2022

The other priest poses his question to the Pope in a slightly different construct and asks, “When I am smoking, is it okay for me to pray?”. One priest asks the Pope, “When I’m praying, is it okay to smoke?”. The Pope replies, “No, when you are praying that is all you should be focused on.”. Look for answers in the survey results.

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Survey Web Study Construction 95

PRSay

SEPTEMBER 2, 2016

I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. Just because someone may not like your idea, use it as constructive criticism. Whether it’s to tweak your pitch.

Sports 68

Sports Education Construction Television 68

Mora Communications

OCTOBER 17, 2017

No other form of marketing is like PR or media relations. Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story. There you define your stories, your media pitches and what separates you from the others in your field.

Publicity 45

Publicity Construction Television Radio 45

Shift Communications

MARCH 8, 2016

Shifting from promoting academic programs, athletic team championships and campus construction to raising visibility for ad tech platforms, cloud software and mobile apps is a complete 180, right? The secret sauce of media relations is developing real connections with other people – reporters, clients, peers and colleagues.

Skype 60

Skype Creativity Education Construction 60

Waxing UnLyrical

DECEMBER 14, 2010

My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings. Show that you’re resilient, open to constructive criticism and have an ability to bounce back from disappointment. Not as common is a genuine interest in the things around them.

Publicity 98

Publicity How To Course Facebook 98

Prowly

DECEMBER 11, 2024

What you'll learn How to hyper-target journalists and audiences What it means to thoroughly research your story How to get more engagement from each pitch TRY MEDIA DATABASE FOR FREE Background Surviving as a media outlet in todays fast-paced, fragmented media world filled with newsertainment is easier said than done.

Pitching 104

Pitching How To Media Tools 104

Presspage

MARCH 18, 2025

The average journalist receives dozens (if not hundreds) of pitches daily, yet the response rate hovers around a paltry 3.15%. So, how do you cut through the inbox clutter and get your pitch picked up? What is a PR Pitch? 7 tips for a killer media pitch 1. 67% of journalists prefer pitches under 200 words.

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Examples Pitching Writing How To 78

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Take a giant step back: Rebekah Iliff .

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Creativity Pitching Writing Conference 100

Doctor Spin

DECEMBER 4, 2023

link] Such isolation can intensify ideological polarisation, diminishing the opportunity for constructive dialogue and understanding between different groups. Story investigation: Before pitching a story or campaign, follow where it originates from, even if it contradicts your initial hypothesis or desired narrative.

Media 52

Media eBook Viral Construction 52