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Business Leaders: PR Tips To Ace Media Interviews

ImPRessions - Crenshaw Communications

Be it a print, digital or broadcast interview , PR pros should explain that an interview is a conversation between two people – something which is engaging and relaxed, yet professional and informative. Reflect and offer constructive feedback. But make sure the example is well prepared, relevant to the interview, and brief.

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What Happens After The Reporter Says Yes?

ImPRessions - Crenshaw Communications

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story.

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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. Misguided media relations strategy. With a print interview, there are opportunities to reach out to a journalist and add or amend statements.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint.

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How to Come Up With Sound Bites for an Interview

Cision

The point of public relations is to spotlight you and your business. What you need and what will be most effective is a carefully constructed sound bite – a brief statement that sums up your mission in a clever, easy-to-remember manner. If you’ve never been interviewed, you might be nervous. What should you say?

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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). Familiarize yourself with our publication and the types of stories we cover. What advice do you have for PR people that want to pitch you?

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Behind the Headlines With Rich Oppel

Cision

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. What will this role entail?