Polaris
MARCH 24, 2015
We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. If you’re the spokesperson for your company, there are many other lessons you will learn in media training, including these 25 interview tips.
Rock the Status Quo
NOVEMBER 18, 2015
Finding time for media training can be difficult. Emailing one or two points of constructive feedback immediately following an interview. Media interview preparation makes the difference between one quote or sound bite versus dominating the article. Do you have a helpful media training tip to share?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
JUNE 1, 2021
At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Reflect and offer constructive feedback.
ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2020
If a lack of focus is a frequent problem for a given spokesperson, it’s worth a media training session to heighten their comfort level and preparation for future conversations. We like to be constructive, but candid. Constructive feedback will strengthen the relationship and help all parties improve even a good performance.
Onclusive
FEBRUARY 9, 2021
A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.
ImPRessions - Crenshaw Communications
JANUARY 16, 2018
Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. With a live broadcast interview, all one can do is use it as a “teachable moment” for the team, offer constructive criticism and devise ways to improve for the next time.
Stern + Associates
MAY 1, 2023
A lot of care should go into the decision to position certain executives for media, including their expertise and accomplishments, their ability to present a clear and persuasive argument and their overall demeanor. In some cases, you’ll have a born media start in your executive ranks.
Expert insights. Personalized for you.
100 
Let's personalize your content