PRSay

NOVEMBER 12, 2018

Yes, journalists and bloggers are bombarded by more pitches than ever. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. Consider this pitch by Ashley, who attended my workshop and was kind enough to send in her success story. It’s too late!”. Don’t act entitled to inclusion.

Pitching 146

Pitching Construction Web Media Relations 146

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Not only do you want your spokesperson to succeed, but creating a friendly relationship with a journalist will pave the way for future pitches. If a lack of focus is a frequent problem for a given spokesperson, it’s worth a media training session to heighten their comfort level and preparation for future conversations.

Interviews 208

Interviews Media Construction B2B 208

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. For news organizations and journalists, we typically craft short, detailed pitch emails to get attention, and with bigger news, press releases.

Training 159

Training Writing Pitching Video 159

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Bad Pitch Blog

JUNE 9, 2010

A round of media training and/or general messaging can help with this. The case above is common -- whether or not you spent $10K to get media attention. Oddly enough, I''ve also promoted an event with an Olympian as the media draw. It also helped that we invited client-relevant media vs. sports journalists.

Case Study 52

Case Study Construction Interviews Training 52

Rock the Status Quo

FEBRUARY 19, 2015

Your pitch worked! The very thought of appearing as a guest on live TV can make even the most seasoned media spokesperson quake in their boots and it’s our job to make sure they are prepared. ” He also says “media training must be approached like a sport and not like a bucket list. So what comes next?

Interviews 100

Interviews How To Media Media Training 100