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We have a very simple philosophy about mediatraining. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. With the exception of interviews for feature pieces, most media platforms allow for only a handful of spokesperson quotes. Conclusion.
At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Reflect and offer constructive feedback.
Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of mediatraining. With a print interview, there are opportunities to reach out to a journalist and add or amend statements. But, failing to prep can be a miscalculation. Inadequate PR outcomes measurement.
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