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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

The skyline is filled with construction cranes and there are numerous transit expansion projects underway. To secure interest from French language media in Quebec, it is best to have Francophones in Quebec to pitch your story ideas. Toronto is a rapidly growing city. story angles. The majority of its readers are in western Canada.

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Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage.

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What Happens After The Reporter Says Yes?

ImPRessions - Crenshaw Communications

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. But the job is still not done once the piece is published.

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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. With a print interview, there are opportunities to reach out to a journalist and add or amend statements.

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Behind the Headlines With Rich Oppel

Cision

Before you pitch a journalist, you must think about how your story adds value for your audience. We define media very broadly, from traditional print media to the gossipmonger with a following on social media. What are some of the biggest pitching mistakes communication professionals make? How many pitches is he likely to read?

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A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. When Verizon pitched me initially on this event, I was kinda perplexed. If I had any constructive feedback, it might be to showcase fewer products (man they flew through a lot in 20 minutes).

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The Home Sick Pitch

Bad Pitch Blog

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. in renovation, remodel, and construction plans worldwide. A "story idea" that defies everything you have ever known about what actually gets written in a print publication? Leads on a new product?