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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

The skyline is filled with construction cranes and there are numerous transit expansion projects underway. To secure interest from French language media in Quebec, it is best to have Francophones in Quebec to pitch your story ideas. It has both radio and television in both French and English. Toronto is a rapidly growing city.

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Creating a Successful PR Strategy

5W PR

However, getting media placements with major publications, television programs, or podcasts on a limited budget is not easy. Before pitching to a media outlet, the company should be sure of the reasons why it’s implementing a public relations strategy in the first place.

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Starting a career in PR, why it’s so much more than press releases and media pitching

Prohibition

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

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Starting a career in PR, why it’s so much more than press releases and media pitching

Prohibition

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

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European Super League’s Launch is an historic Comms disaster

Mark My Words

In reputation terms the ESL is 3-0 down, in danger of having its entire first team squad suspended and on the brink of a violent pitch invasion…all before kick-off. The revelation wasn’t so much announced as dropped like a ballistic missile and has, both operationally and in terms of potential fallout, been a disaster for those involved.

Sports 60
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Entertainment & Sports Section New Member Spotlight

PRSay

Just because someone may not like your idea, use it as constructive criticism. Whether it’s to tweak your pitch. What is one piece of advice you would give to PR pros? Don’t take no for an answer. Use it as an opportunity. Whether it’s to look at another angle. Whether it’s just to talk to someone else.

Sports 68