ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value.
ImPRessions - Crenshaw Communications
DECEMBER 11, 2020
Here are some ways to construct a killer content calendar and get the most out of it. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements.
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ImPRessions - Crenshaw Communications
MARCH 6, 2018
Startups and young technology agencies tend to flood the tech media with overly commercial product launches or low-value meetings with founders rather than solid story angles or truly newsworthy announcements. The PR team’s carefully constructed media strategy will inform the choice of what outlet to offer an exclusive.
ImPRessions - Crenshaw Communications
MAY 9, 2016
The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.
Critical Mention
JULY 15, 2020
The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring.
ImPRessions - Crenshaw Communications
OCTOBER 18, 2016
Here are some of the questions you should ask as you construct your next letter of agreement, based on some of the tenets prescribed by Nobel recipients Oliver Hart and Bengt Holmström. Does the agreement offer each party the right incentives to work together? But, then, you probably knew that.
Sword and the Script
OCTOBER 2, 2018
He had no responsibility for (and limited influence over) product launches, pricing, and store openings. Here’s an example from page 57 (pictured nearby): 72% of CMOs say they have a leading role in promotion; 34% of CMOs say they have a leading role in new products; 31% of CMOs say they have a leading role in pricing; and.
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