Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters. What is your favourite occupation in PR? Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

Maxim Behar

JUNE 12, 2024

There are 4 billion opinions, and when you write something on social media, potentially 4 billion people worldwide can read it, regardless of the language, because it can be translated in a second. On Twitter or Instagram, it is a bit harder to recognize the people you are writing to; there are ways. Only a happy person is successful.

Ethics 69

Ethics Social Media Travel Writing 69

Waxing UnLyrical

MARCH 11, 2015

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). Our understanding of PR metrics needs a paradigm shift, though.

Measurement 40

Measurement How To Analytics Customer Service 40

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Ira Glass, one of our nation’s most celebrated storytellers and host of the popular radio show “This American Life,” says, “Great stories happen to those who can tell them.” But there are plenty of people writing, blogging and podcasting about how to learn. Not everyone is a natural storyteller.

Storytelling 149

Storytelling Data Insurance Insurance 149

Mindful Marketing

MAY 3, 2024

” It was a question I heard while watching Bloomberg business one February many years ago that helped inspire me to write about ethical issues in marketing. National Public Radio Is pay-day lending moral? WTOP Radio, Washington, DC Are fantasy sports ads promising unrealistic outcomes?

Ethics 98

Ethics Privacy Radio Sports 98

PR Conversations

NOVEMBER 12, 2015

He invented a method of measuring listener response to radio broadcasts and published many books before his death in 1961. He writes: “One of the major functions of research is to map out the important areas of ignorance.”

Survey 40

Survey Publicity How To Measurement 40

Maxim Behar

SEPTEMBER 23, 2022

For many of these people, like me, who work in an office, others work in construction, others turn the wheel and press the accelerator and the brake, for us, many people would say to themselves, "This is not work." And at the same time, while they are alive, all kinds of writings can be found, and no one pays attention.

Government 52

Government Course Meeting Newspapers 52

Flatiron Communications

FEBRUARY 17, 2018

They do very little evidence-based reporting and more often than not use less-than-credible sources in the construct of their stories. National Public Radio. Steinberg writes: And yet, “Last Week Tonight” and “Full Frontal” have employed researchers with journalism backgrounds. The Washington Post.

Journalism 41

Journalism Construction Radio Report 41