Ethical Voices

OCTOBER 28, 2024

And through all our activities and our reputation, we have not only set standards for our industry, but have also educated the business community, which is very valuable for us. We had a frank and open discussion with our client explaining why the proposed tactics were not only unethical, but could also damage their reputation.

Ethics 53

Ethics How To Crisis International 53

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. It’s all storytelling. The final task is to tell the client’s story in a way that enhances reputational standing or brings in new business. Then you can construct a strong narrative to place between the reporter and the client.

Newspapers 120

Newspapers Journalism Pitching Report 120

5W PR

NOVEMBER 15, 2023

Chains can get involved in local communities through sponsorships, charity partnerships, or environmental initiatives that can enhance the brand’s reputation. Storytelling and brand narrative Crafting a compelling brand narrative can humanize a fast-food chain and build an emotional connection with customers.

Strategy 78

Strategy Marketing Ethics Mobile 78

Presspage

JANUARY 23, 2024

Fix It: Link to reputable studies, include quotes from experts, and ensure all statistics are verifiable. Miss Deadlines and Fail to Communicate Missing deadlines without giving a heads-up can damage your reputation and relationships. Constructive feedback can often elevate your content and strengthen professional relationships.

Writing 78

Writing Guidelines Construction Examples 78

Presspage

JANUARY 23, 2024

Fix It: Link to reputable studies, include quotes from experts, and ensure all statistics are verifiable. Miss Deadlines and Fail to Communicate Missing deadlines without giving a heads-up can damage your reputation and relationships. Constructive feedback can often elevate your content and strengthen professional relationships.

Writing 78

Writing Guidelines Construction Examples 78

The Hoffman Agency

MARCH 20, 2017

Public relations (PR) is very much about reputation management. Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. Is that all? Probably not.

Publicity 63

Publicity Construction Agency Advertising 63

The Proactive Report

JANUARY 30, 2015

Every piece of content has to thoughtfully constructed and delivered. We are the storytellers and content marketing should be our domain. SF: Online Reputation Management. Reputation Management has always been a core PR function. Reputation Management will become part of risk management.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. From a public relations perspective—organizational reputation, value and relationship building—how well received and effective it will be is dependent upon two main things: 1. .” If you ask a journalist what he or she does, likely they will say they tell stories.

Construction 40

Construction International Internal SEO 40

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. One article is all about storytelling and the use of heroes and villains. It suggests that ‘literary Darwinism’, which attempts to view fiction through the lens of evolutionary theory, might be a useful way to understand the power of storytelling.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. One article is all about storytelling and the use of heroes and villains. It suggests that ‘literary Darwinism’, which attempts to view fiction through the lens of evolutionary theory, might be a useful way to understand the power of storytelling.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. One article is all about storytelling and the use of heroes and villains. It suggests that ‘literary Darwinism’, which attempts to view fiction through the lens of evolutionary theory, might be a useful way to understand the power of storytelling.

Publicity 40

Publicity Storytelling Study Journalism 40

Buzzstream

OCTOBER 23, 2024

Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it. How do you use storytelling to reinforce the connection to the brand? It’s a great read —check it out here.)

SEO 62

SEO Study Brand Branding 62

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. We in PR must continue to do all we can to protect and defend our reputations as professionals. After all, we must always strive to be good apples!

Meeting 98

Meeting Ethics Storytelling Publicity 98

Remote PR Jobs

SEPTEMBER 25, 2023

Just because PR trades in relationships and storytelling doesn’t mean that technology won’t come for us too. Companies and individuals are also at reputational risk, with social media and traditional news outlets reluctant to shut down the deepfakes entirely, since not all fake videos are nefarious.

Industry 100

Industry Publicity Data Video 100