Cision

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. How do you want your consumers to feel when using your product or service? This is where a multichannel content strategy comes into play.

Industry 195

Industry Trade Shows Marketing Film 195

Contently - Strategy

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. MOFU content lays the foundation for product consideration, the step before the conversion phase. At least 47 percent of buyers will view 3-5 pieces of content before getting in touch with a sales rep.

Video 109

Video How To Education YouTube 109

Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Film rankings by different metrics are often quite popular campaign ideas.

Digital PR 161

Digital PR Tools Pitching Film 161

Critical Mention

JANUARY 29, 2021

For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Krushan is a sales and marketing professional passionate about writing poems and anecdotes. Outside of work, his interests lie in history, economy, films and fiction, as well as following cricket and tennis.

Brand 135

Brand Branding How To Radio 135

Cision

MARCH 31, 2016

How has content marketing changed over the years? Likewise, if brands are still just churning out “content” in the same old way, I think they’re doing it wrong. With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Contently - Strategy

JUNE 18, 2024

The short film “Lakota In America” opens on a typical day in the life of a Lakota youth named Genevieve Iron Lightning. As the film progresses, we hear about the history of the Lakota people. It’s no wonder the film has amassed over 4.7 million YouTube views—it’s both beautifully shot and emotionally affecting.

Storytelling 52

Storytelling Examples Brand Branding 52

Prohibition

JULY 16, 2019

Since almost all brands are now doing using video in their content marketing strategies , it’s important that content is unique and stands out and that goes for luxury brands too. The eye-catching video connected with consumers by giving them an immersive experience into the art and craft behind their bold fashion designs.

Video 63

Video Fashion Content Marketing Product Launch 63

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Burrelles Fresh Ideas

OCTOBER 3, 2023

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 83

Brand Branding Marketing Ethics 83

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 148

Communications Crisis International Internal 148

Prohibition

JUNE 17, 2021

If you’re unsure on this, it might be a good idea to build a consumer persona, which is a detailed description of your target customer. This will allow you to clearly establish who you wish to target from the offset, meaning you can ensure the content is tailored to suit them – making them more likely to engage! Stay on brand.

Video 62

Video Product Launch Film Social Media 62

Prohibition

FEBRUARY 2, 2024

The love Millennials and Gen Zs have for the 2004 film is strong enough that a simple campaign like this is arguably more effective than creating something entirely new for the new film. A technical product almost demands a technical launch, making the drone display the perfect way to get the new product in front of consumers.

Marketing 62

Marketing Film Creativity B2C 62

Prohibition

DECEMBER 16, 2019

As more companies are looking to capitalise on the popularity of video integration, some PR agencies are using their marketing techniques to create campaign videos that encourage consumers to invest. In principle, video production is the art and service of creating content and producing a finalised video product.

Video 48

Video Film Creativity Small Business 48

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.

YouTube 60

YouTube Brand Branding Video 60

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.

YouTube 60

YouTube Brand Branding Video 60

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.

YouTube 60

YouTube Brand Branding Video 60

Prohibition

FEBRUARY 10, 2020

Incorporating your brands key narratives is essential for effective video marketing and a great way to do this is through the successful model of storytelling. Every video needs a beginning, middle, and end as well as some form of conflict, a resolution (your product and service) and of course, a hero (the consumer).

Video 62

Video YouTube Social Media Storytelling 62

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Google – Year in Search 2020.

Video 62

Video Sports Film Employee 62

Prohibition

DECEMBER 16, 2022

But Asda haven’t stopped with just the video, they are also selling Elf themed products in store including wrapping paper, mugs and gifts for consumers – tying the campaign activity together nicely. This one also pays tribute to a classic Christmas film, Home Alone! Well done Asda, we’re big fans of this one! Aldi – Home Alone.

Video 62

Video Film Social Media Creativity 62

Prohibition

NOVEMBER 23, 2022

When we think of video, it’s often easier to picture a really dynamic and fun consumer video. But that doesn’t need to be the case – just because it is corporate content, it doesn’t mean it can’t be a creative masterpiece. What is content marketing and how can it help your business?

Video 62

Video Corporate Marketing B2B 62

Buzzstream

MAY 1, 2019

A simple Google search on ‘how to fix your car’ requires you to scroll past three videos to get to any type of written content. That’s probably because almost three quarters of consumers prefer watching videos over reading content online. Google’s OneBox is replaced with video content for certain searches.

SEO 74

SEO Video Strategy YouTube 74

Waxing UnLyrical

DECEMBER 12, 2016

Ceralytics is a content intelligence platform that identifies and predicts the topics, themes and positioning that provides the most value to your audience, giving you the insights you need to develop content and campaigns that engage and convert. We officially launched in September of 2016 at Content Marketing World.

Film 40

Film Software Measurement Data 40

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Combined, this book, Killing Marketing , is our sixth such effort. .” – mostly credited to Mark Twain. The Day Hollywood Changed.

Marketing 53

Marketing Enterprise Print Film 53

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Brand Branding Fashion 54

PR 20/20

OCTOBER 19, 2021

To meet these criteria, there are two ways you can think about creating content for TikTok: Use your team. Have them film content for you. This trend allows brands to quickly show consumers how their product works rather than putting it into full production. Discover Even More Up-and-Coming Content Marketing Ideas.

Video 58

Video Instagram YouTube Creativity 58

PR 20/20

OCTOBER 19, 2021

To meet these criteria, there are two ways you can think about creating content for TikTok: Use your team. Have them film content for you. This trend allows brands to quickly show consumers how their product works rather than putting it into full production. Discover Even More Up-and-Coming Content Marketing Ideas.

Video 52

Video Instagram YouTube Creativity 52

MaccaPR

DECEMBER 1, 2015

Without a more diverse agency creative group that understands nuances of varied consumer audiences, it’s easy to make those mistakes.’”. It’s fascinating to me that careers in advertising and PR - depicted on TV shows and in Hollywood films - are still so elusive to lower-income communities of color. She is a superstar.”.

Marketing 48

Marketing Advertising Advertising Agency 48

Beyond PR

MAY 12, 2016

Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? Promoting content across websites, blogs and social media channels can go a long way in boosting visibility and grabbing influencers’ attention.”.

Agency 40

Agency Real Estate Film Video 40

Buzzstream

JANUARY 7, 2025

It’s certainly possible to do Digital PR for under $5k per month because some tactics are less expensive and time-consuming to do (case in point: I’ve worked with brands whose monthly budgets are closer to $1k and earned highly relevant and authoritative coverage). say they never verify if a journalist is active.

Digital PR 62

Digital PR Report SEO Data 62

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. The film is beautiful and excruciating. On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades.

YouTube 112

YouTube Instagram Ethics Film 112

Buzzstream

JUNE 5, 2024

Let’s look at how Hubspot does this with their Marketing Statistics post. They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy. It’s an advertisement for Signs.com.

Digital PR 62

Digital PR Examples Strategy Survey 62

Beyond PR

APRIL 11, 2018

You can also add augmented reality special effects (like filming yourself with dog ears, for example, or wearing a pair of virtual sunglasses), along with emojis and, more recently, animated GIFs. Shane Schick is a journalist and content marketer who writes for Marketing Dive, Mobile Marketer and several other publications.

Instagram 74

Instagram Pitching Media Tourism 74

Stuart Bruce

FEBRUARY 11, 2016

This is VR as just another step in improving ‘content marketing’ to tell better stories. But it’s not just consumer PR where VR can play a role. But novelty has a limited window of opportunity and it’s already starting to close.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Contently - Strategy

MAY 10, 2024

In content marketing, becoming a thought leader involves more than just sharing information. Video content, and its ability to share ideas, innovations, and solutions in an engaging way has made it a valuable tool for organizations looking to stand out from competitors. A well-defined brief can save hours.

Leadership 90

Leadership Video B2C Interviews 90

MaccaPR

OCTOBER 26, 2015

Consider three news items that suggest how marketers are spurning traditional paid advertising and instead, re-embracing the back-and-forth engagement of public relations and its cousin, content marketing. What This Means For Marketers: Originally elated that US digital advertising spending was predicted to top $58.6

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48