Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. It’s essential to keep things transparent when you’re promoting products or getting that #ad money.

Guidelines 89

Guidelines Brand Branding Advertising 89

5W PR

MARCH 12, 2025

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions. Strong crisis management protects brand reputation.

Case Study 78

Case Study Brand Branding Ethics 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. But today so-called “thought leadership” is also relevant to consumer product companies. Even consumer brands need to position themselves and their companies as leaders.

SEO 204

SEO Analytics B2B Measurement 204

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

AUGUST 4, 2016

Every day, your audience decides what content to read and what to ignore. How many eyes are on your content? Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Content will only be effective if it appeals to the target audience.

Brand 120

Brand Branding Guidelines Content Marketing 120

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Marketing Statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Buchanan PR

MAY 23, 2024

Whether called sponsored content, branded content, paid promotion or simply #ad buried in a sea of 20 other hashtags, it’s getting harder and harder to sort fact from fiction when consuming content online. We identified three key tactics to uncover branded content on the internet. What is branded content?

Social Media 91

Social Media Brand Branding Guidelines 91

Cision

NOVEMBER 19, 2015

Go outside-the-box with your content marketing. Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted. Provide guidelines and protocol to avoid big blunders and embrace the small errors. In today’s society, content is quickly consumed and discarded.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 211

Writing Communications Marketing B2B 211

Contently - Strategy

JUNE 6, 2024

The pants seemingly followed me everywhere, even showing up in the organic content on my for-you pages. This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations.

Content Marketing 52

Content Marketing Marketing Video Financial 52

PR Fuel

AUGUST 5, 2021

The next time a consumer needs your product or service, they’ll recall seeing your release. It’s important to make sure you’re following the proper press release guidelines, though. Before rushing to follow the rest of these press release guidelines, take a moment to consider why you’re creating one.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Make sure to follow their guidelines to the letter. Review the Guidelines. Read each publication’s submission guidelines twice. Don’t assume every company lists the same guidelines. Start Writing.

How To 105

How To Guidelines Writing Pitching 105

Contently - Strategy

SEPTEMBER 11, 2024

In visual marketing, maximalism enables brands to capture attention in a crowded space, offering memorable and eye-catching content. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Trends 52

Trends Marketing Strategy Branding 52

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Virtual reality.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR Fuel

MAY 27, 2021

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. Read Their Guidelines. Once you start narrowing down your options, look at each news outlet’s submission guidelines. Their guidelines will help you determine how to send a press release.

Guidelines 99

Guidelines SEO Social Media Engineering 99

PR Fuel

AUGUST 12, 2021

About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year. Researching and writing for your target audience can get exhaustive and time-consuming. About 72% of marketers say content marketing increases customer engagement.

Writing 105

Writing SEO Pitching Engineering 105

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Each publication will have its own submission guidelines.

Writing 96

Writing How To Media Guidelines 96

Sword and the Script

MARCH 11, 2017

The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? One of the primary reasons I believe businesses struggle with content marketing is that they are too reliant on best practice, and not thinking enough about being different.

Tools 74

Tools Marketing Advertising Advertising 74

Sword and the Script

FEBRUARY 13, 2018

Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. Over the years, I’ve learned the following three basic guidelines help keep readers engaged. The 4 Engines You Need to Pull Off Content Marketing Successfully.

Writing 62

Writing Blogging Content Marketing Web 62

Contently - Strategy

JULY 3, 2024

Generative AI allows machines to create content, including written copy, graphics, and videos. Generative AI is creating new content at a rapid pace — not just consuming and processing existing content. The European Union has issued several documents on AI, including ethical guidelines for trustworthy AI.

Ethics 52

Ethics Guidelines Government Content Marketing 52

Cision

JANUARY 18, 2016

million posts per week) and other content platforms LinkedIn is still pretty small. So, in this post I want to explore five best practices that can help communication professionals and content marketers optimize their content for LinkedIn. Use bold and italicized text emphasize points within your content.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent.

B2B 94

B2B Marketing Measurement Social Media 94

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. It offers a cost-effective way to connect with consumers and pull people towards your sales funnel. This will help you win over tech-savvy consumers who are typically dedicated social media users themselves.

Social Media 79

Social Media Strategy Media SEO 79

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content. Prices have inflated the cost of content in B2B is no exception. Research and surveys are the most valuable content in B2B. PR measurement. PR measurement.

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Prohibition

OCTOBER 12, 2023

Here we’ve looked at practical ways that you can make the most of it to boost your brand’s visibility and foster a loyal community of consumers. Setting clear guidelines These guidelines should outline what is acceptable and what is aligned with your brand’s values and purpose. What do their lifestyles look like?

How To 62

How To Guidelines Social Media B2C 62

PR Fuel

JANUARY 24, 2021

They will also ensure that you get the following advantages: Increase SEO and content marketing with backlinks coming from news sites Maintain connection with journalists and other newswires Gives additional support to other marketing campaigns. Writing your own press release can end up to be time-consuming.

Writing 89

Writing SEO Engineering Product Launch 89

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing.

Publicity 82

Publicity Small Business Advertising Advertising 82

PR 20/20

OCTOBER 26, 2022

For years, Marcus Sheridan’s book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , has been the foundation of countless successful content marketing programs. Simply put, trust is the one and only thing that binds consumers to businesses.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. Here’s what to know in 2024.

Local 82

Local SEO Strategy How To 82

Rock the Status Quo

MAY 4, 2015

This pitch could be coming from a content marketing agency/department or SEO, since it references “a team of writers” – but it just doesn’t read like it comes from a PR person or agency. If so, it’s one far more focused on content development than media relations. That’s a typical PR play.

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 149

Communications Crisis International Internal 149

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

Prohibition

JULY 1, 2019

Consumers are getting increasingly savvy on social media and can generally spot a fake partnership a mile off. This can prove problematic as followers may question the content and call influencers out for posting something that doesn’t seem like a genuine partnership, which many people are noticing with the influencers they follow.

Marketing 54

Marketing Guidelines Course Instagram 54

Prohibition

MARCH 2, 2020

By scheduling your content to go live at these times, you’re likely to get the best results on your posts. Following these guidelines doesn’t mean you need a really structured plan that can’t be subject to change, of course you may not always have content you wish to share. Friday: 11am-1pm and 2pm-4pm. Saturday: 9am-11am.

Instagram 62

Instagram Social Media B2C Course 62