ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

ISEBOX

FEBRUARY 26, 2016

Oktavia is a PR Exec for a large pharmaceutical company. Time to get to work with everything from identifying and securing KOL’s (key opinion leaders), compiling data, generating the written and visual content, publishing disease awareness reports, and the list goes on and on. Legacy Digital Distribution: Time Consuming and Costly.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

ISEBOX

DECEMBER 1, 2016

He’ll have no time to review their sample medications and accompanying brochures, which is unfortunate: Pharmaceutical Company A manufactures Drug X, which would have been ideal for Little Johnny. and DON’T Be Pharmaceutical Company A. Yes, that’s historically accurate.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. The channels you choose depend on your target audience’s preferences and where they will most likely consume information.

Healthcare 61

Healthcare Strategy Publicity Pharmaceuticals 61

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. And, there’s a lot to be said for rock-solid execution in today’s content marketing environment. It’s about how J&J is promoting and merchandising the show.

Journalism 148

Journalism Brand Branding Interviews 148

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. million words.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

SEPTEMBER 15, 2015

That was my question to a pharmaceutical sales rep in my MBA cohort a decade ago. This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing. Pulizzi and Rose often point out, there’s a distinct difference, between content marketing and marketing content.

Marketing 60

Marketing Pharmaceuticals Content Marketing Mobile 60