Stuart Bruce

JULY 15, 2014

He might have a point if you simply look at how social media can be used for consumer marketing or customer service. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Consumer Strategy 245

Cision

APRIL 13, 2016

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. He retired as vice president, communications, Johnson & Johnson Group of Consumer Companies.

Publicity 146

Publicity Privacy Crisis Communications Ethics 146

Shift Communications

NOVEMBER 18, 2014

Through concurrent trends such as social network advertising, the rise of mobile and increasing consumer breaches along with events like Snowden/NSA, individuals are now aware of the value of their data and are expecting corporations to be held accountable. Crisis Communications eBook Public Relations' Vice President.

eBook 111

eBook Communications Crisis Communications Insurance 111

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. Recent data shows that 63% of U.S.

Branding 78

Branding Brand Viral Training 78

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Having a public corporate social responsibility program (and following through with it) can improve not only your brand’s reputation, but also the bottom line.

Reputation 137

Reputation Branding Brand Customer Service 137

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. For a free consultation, please call 0113 430 4160 now.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Reputation Us

DECEMBER 19, 2024

Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. MITIGATE RISKS.

Reputation 60

Reputation Ethics Employee Government 60

Axia PR

DECEMBER 10, 2022

As we close out 2022, we look back on the battlefield that has been PR and corporate communications for the past year. Lessons learned from the likes of Twitter, Expedia, and Del Taco showcase how savvy teams are leveraging old dogs and a few new tricks to keep their brands front and center in consumers’ minds.

Crisis Communications 62

Crisis Communications Communications Crisis Corporate 62

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. Conclusion.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Cision

NOVEMBER 10, 2015

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! brand in consumer perception,” a feat which took half the time it has taken other crisis-stricken major brands. Crisis preparation starts long before an incident. The takeaways? Be prepared.

Crisis 120

Crisis Branding Brand Crisis Communications 120

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. She also believes that one of the best ways to reach rural Americans is in their community. 3 Ways to Maintain Control of Your Corporate Social Media. Newhouse School of Public Communications, Jamie Ward, Ph.D. , During the Oct.

Social Media 117

Social Media Conference Media Corporate 117

Sword and the Script

DECEMBER 26, 2017

More than half of consumers – 57% – say they buy or boycott brands based on the brand’s stance on a social or political issue…Additionally, 65% of ‘belief-driven’ buyers will not buy a brand if it stays silent on an issue they feel that it has an obligation to formally address.”. 11) Corporate reputation suffers with bad experiences. “82%

Content Marketing 139

Content Marketing Social Media SEO Publicity 139

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 148

Technology Study Communications Survey 148

5W PR

OCTOBER 1, 2024

This encompasses how consumers view the brand, including its values, quality, and reputation. PR can profoundly shape brand perception through crisis management—effective crisis communication to mitigate damage from negative events and restore trust. 

Branding 88

Branding Brand Crisis Management Crisis Communications 88

Stephen Waddington

OCTOBER 13, 2020

Environmental, Social and Governance (ESG) is likely to be a major issue on the corporate agenda for the next decade. The communication hub Organisations created cross-functional hub teams to lead the crisis communication effort, enabling them to respond quickly and effectively.

Report 144

Report Communications Government Crisis 144

Reputation Us

MARCH 20, 2024

The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image. The Digital Marketing Institute found that 49 percent of consumers depend on influencer recommendations. The post PART 3: The VALUE of Reputation. The Social Influencers.

Reputation 78

Reputation Journalism Financial Corporate 78

Cision

FEBRUARY 25, 2016

Other parts of the industry were less impacted by the crisis, but always play a sensitive role at the hub of economic activity. When I started at GE in 1995, I was one of a handful of people at corporate headquarters who had ever used the Internet. What are some of the key components of a successful crisis communication plan?

Newspapers 120

Newspapers Financial Crisis Corporate 120

Melissa Agnes

JULY 19, 2016

Live-streamed video footage comes with a certain amount of weight – especially when it’s produced by a seemingly innocent bystander or individual, rather than a corporation. Can live-streaming be leveraged to your crisis management advantage? Perception is reality.

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

Bianchi Biz Blog

JUNE 27, 2024

This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements.

Meeting 90

Meeting Print Marketing Local 90

NewsWhip

OCTOBER 13, 2022

Good crisis communications teams stay prepared for these kinds of events. Today’s consumers expect companies to take a stand. The 2019 Aflac Corporate Social Responsibility Survey found that 55 per cent of Americans believe it’s important for brands to take a stand on social, environmental, and political issues.

Branding 148

Branding Brand Sports Crisis 148

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Sword and the Script

SEPTEMBER 23, 2014

Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. In the deluge of information and the chaos of life, the vast majority of consumers are on to the next thing. PR crisis communications marketing outrage PR crisis' Because we forget too easily.

Company 114

Company Apparel Airlines Crisis Communications 114

Barokas

NOVEMBER 28, 2017

No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco. At Barokas PR, we work with our clients to ensure that a crisis communications plan is in place before any kind of threat is expected.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Cision

JULY 5, 2016

Yet despite the advent of these additional communication channels and the changes in how people consume media, many of the basic marketing principles hold just as true as ever. If not, consider multiple internships with different types of marketers: a PR firm, an advertising agency, an internal corporate marketing team.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

5W PR

JUNE 15, 2020

The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. That doesn’t mean pandering.

Crisis 113

Crisis Digital PR Retail Reputation 113

5W PR

OCTOBER 18, 2023

Miscommunications can cause misunderstandings, erode trust, and even put consumer health at risk. Health and wellness communication In the health and wellness sector , communication plays a crucial role in promoting well-being and safety. Companies can leverage consumer feedback in a few different ways.

Branding 78

Branding Brand Crisis Communications Healthcare 78

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Presspage

JULY 24, 2024

The future of corporate communication The corporate communication job description is changing and PR makes up just one component of the daily work routine. That being said, creating formal processes to encourage collaboration between corporate comms professionals and marketers remains difficult.

Marketing 78

Marketing Corporate Reputation Storytelling 78

Presspage

JULY 24, 2024

The future of corporate communication The corporate communication job description is changing – and PR makes up just one component of the daily work routine. That being said, creating formal processes to encourage collaboration between corporate comms professionals and marketers remains difficult.

Marketing 78

Marketing Corporate Reputation Storytelling 78

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” “Reputation management and crisis communications is something our firm is continually engaged in. ” Until next time!

Communications 81

Communications Crisis Communications Media Public Affairs 81

Reputation Us

NOVEMBER 7, 2023

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Creating a robust crisis communication plan is imperative.

Reputation 78

Reputation Real Estate Internal International 78

Landis PR

MAY 9, 2022

Successful crisis communications strategizing occurs before an incident. Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Get Your Crisis Team Together: Convene your team as quickly as possible to establish roles and responsibilities.

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62