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Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. I’m a cynic and question the motives behind most corporate activism. And corporate persons are the most powerful people in our world.”.
Corporate social responsibility (CSR) is a source of positive public relations. The issues of ethics are relevant to PR. In the global economy, where companies manufacture goods in one part of the world and sell them in another, businesses are expected to maintain high ethical standards.
Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?
Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025.
A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. Here are three takeaways from their panel: 1.
Corporate social responsibility isn’t what it used to be—along with the usual societal and ethical components that CSR has always measured, new consumer demands regarding Purpose issues like sustainability and ESG, as well as internal and external diversity and inclusion are now metrics of CSR.
Deloitte examined how ethical principles are currently being applied to emerging technology. A survey of 1,794 business and technical professionals actively involved in either developing, managing, or consuming emerging technologies was conducted. Key findings include: 1.) Key findings include: 1.)
PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines. Responding to Public Criticism When addressing public concerns, brands must strike a balance between accountability and measured response.
Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Utilizing Multiple Communication Channels Different audiences consume information in different ways. Customers want to feel heard and understood.
Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality. The Big Players Consumer Reports and J.D. Their rigorous testing and impartial assessments provide consumers with valuable insights when making purchasing decisions.
One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.
Hunters career in the communications profession spanned over five decades, blazing a trail for women on Madison Avenue and advocating for the power of women as both business leaders and important consumers. This decision led to the departure of all but two male agency leaders, who took their corporate clients with them.
Meanwhile, consumers sometimes see uber-creative ads but when asked what they’re for, they respond, “I have no idea.” Identify corporate values: One of the best reminders of where a company stands ethically is a clearly articulated set of moral standards. ” Subscribe to Mindful Matters blog.
Take it from Buzzfeed’s David Mack and Tampa Bay Times’ Kathryn Varn (to pick just two): what seems difficult and time-consuming at the outset will save pain in the long run. It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article.
However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. Regarding consumer media, TV is still a strong medium, especially TV Channel M6. Essentially, we know how to successfully place our clients’ stories.
“We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Performance of digital tasks often places professionals in front of ethical conflicts when making decisions.”. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group.
Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing.
While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. And consumers and people are expecting brands to take a stand and stand for something now more so than ever. We’re focusing on purpose-driven brands.
As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. Consequently, executives and corporate boards are feeling a sense of urgency as they recognize that they are responsible for managing these new risks.
Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.
News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. That’s the value of a reputation.
With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Think purpose-driven brand PR is for consumer sectors? But a well crafted PR program can have a powerful impact on B2B businesses, too. PR promotes brand values.
She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.
Forget the boring corporate social responsibility reports and dull “eco-friendly” slogans scrawled across plastic packaging. For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of.
Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. Gaining profit and peace-of-mind is a pretty strong combo. Survey says….
Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Consumer media outlets may also have business, nonprofit, education and government reporters who will be interested in your story. Keep it ethical.
Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.
Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands.
This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.
When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Non-profits are businesses, and as such, need to operate with ethical business practices and proper reporting structures. That’s a mistake.
For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.
The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. The power of representation in marketing cannot be overstated.
First, it was eclipsed by a fire-and-brimstone invective from Elizabeth Warren, who demand that he resign and called for jail sentences for senior executives who cross ethical lines. Inclusion on the preventive list would eliminate cost pressure for consumers while letting Mylan keep the EpiPen at the current price, or even keep raising it.
As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. According to that same PRSA Wikipedia survey, 60 percent of corporate and agency PR professionals saw factual errors in their Wikipedia pages. Wait, what… do nothing?
Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025.
In a corporate context, this refers to sustainable business strategies for long-term stakeholder value. Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals.
Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. As a result, participating brands received media coverage with Allure, Well + Good, InStyle, Marie Claire, Domino and more, in addition to the show’s retail and consumer exposure.
Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.
Todays consumers dont just want to know what youre selling; they want to know what you stand for. The rise of brands taking a stand Modern consumers are more values-driven than ever. They care about the ethics of the companies they buy from, and theyre not afraid to make purchasing decisions based on those values.
is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: Code of PR Ethics? ). B2B prospects consume 11 or more pieces of vendor content. Public Relations Statistics from 2020. The media PR salary: $100,000. Are PR pros truthful?
I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. The wake up call.
Blogs, including independent and corporate blogs, can be credible. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000.
It's underpinned with straight talking for marketing and public relations practitioners as well as managers to operate ethically and effectively and get to grips with issues increasingly defining business success and dominating boardroom agendas.
Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. What is the most difficult ethical challenge you ever confronted? What are some of the ethical issues you’ve run into over the use of data and communications? It’s so true.
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