Bianchi Biz Blog

JUNE 16, 2022

Now officially known as the North American International Detroit Auto Show (NAIDAS) – a recent change acknowledging the Motor City in this major show’s name – one of the auto industry’s premiere events for automakers and suppliers alike will end its almost four-year hiatus this fall.

Technology 86

Technology Automotive Mobile Conference 86

Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Market research is vital to understanding how target audiences consume info,” said Haworth. 3 Ways to Maintain Control of Your Corporate Social Media. Meet people where they are. Prepare in advance.

Social Media 120

Social Media Conference Media Corporate 120

Business Wire

FEBRUARY 2, 2018

This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. Then identify those internal and external experts who can speak to the value of your organization. Write social messaging and share it with your internal teams.

Facebook 178

Facebook Community Advertising Advertising 178

Bianchi Biz Blog

AUGUST 19, 2021

Obstacle: A large majority of the 6,517 journalists (60% domestic and 40% international) that attended CES 2020 attended to cover the latest in consumer electronic products and gadgets. Jessica is vice president – account service at Bianchi PR with 24 years of PR experience across the corporate, industrial and community perspectives.

Automotive 91

Automotive Interviews Technology Mobile 91

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Social networking is one of the most popular activities for mobile internet users.

Video 119

Video Communications Strategy Product Launch 119

Cision

FEBRUARY 24, 2016

Chris Dobson, president of Speyside Corporate Relations, recommends continuing to push yourself out of your comfort zone. What drew you to the field of corporate communication? What do you hope to accomplish in your new role as president of Speyside Corporate Relations? Be mobile and learn another language.

Corporate 120

Corporate Sports Agency Reputation 120

Stuart Bruce

NOVEMBER 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. Probably the largest market is the internal one – Africans communicating with Africans within their own countries. Photo @h_kirigo.

Mobile 60

Mobile Public Affairs Government Local 60

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Second to that are the infrastructure investments of owned media for channels like email, mobile and web, as evidenced by the success of marketing clouds from Adobe, Oracle and Salesforce.com.

Software 0

Software Media Leadership Journalism 0

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. With Walgreens’ mobile app , consumers can find all the details they’d expect including store location and hours. What can we takeaway for next year?”

Brand 90

Brand Branding Marketing Enterprise 90

Melissa Agnes

JULY 19, 2016

It’s no secret that social media and mobile technology have changed the landscape for crisis management. Live-streaming is an example of these risks, one that should officially be on your list of things to discuss internally and address within your crisis preparedness program. The potential impact of live-streaming.

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. Just finding the right awards to apply to is itself time-consuming, but there are ways to shortlist the right awards to apply to.

Case Study 66

Case Study Conference Advertising Advertising 66

Communications Conversations

JUNE 6, 2017

And typically it rests of the shoulders of corporate communications and PR teams. APPrise Mobile recently conducted a study that found “nearly a quarter (23 percent) of Americans who work at companies with more than 500 employees are unsure of the name of their CEO.” It’s less time-consuming. It’s easier.

Employee 60

Employee How To Survey LinkedIn 60

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Years ago, I was the editor of Professional Distributor , a publication which provides mobile tool and equipment dealers who sell to repair shops business insights and trends.

Groups 55

Groups Meeting Transportation Media 55

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

PR 20/20

JULY 15, 2020

From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and more intelligent marketing, together. a super reliable intern. It's more like. AI isn't magic. Deduplication.

Marketing 54

Marketing Resources Data Software 54

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. It’s not enough to simply have a corporate blog, or manage an editorial calendar and publish content you think people will like.

Social Media 60

Social Media Media B2B Content Marketing 60

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

JULY 31, 2015

No wonder there’s such a huge emphasis on social advertising these days; day before yesterday Facebook posted a 39% jump in quarterly revenue , three-quarters of which came from advertising on mobile devices. Internal advocates : are you ignoring this key stakeholder group because you think they don’t wield influence?

Mobile 40

Mobile Advertising Advertising Facebook 40

Waxing UnLyrical

JULY 15, 2015

A few years back, there were communicators who were so focused on the present, they weren’t heeding those speaking about the importance of communications measurement, the impact of mobile communications and mobile marketing, or the value of creating content that consumers wished to upload and share.

Communications 40

Communications Leadership Mobile Policies 40

wiredPRworks

AUGUST 2, 2016

When you look at how fragile the relationship is between consumers and corporations, there is a danger of an influencer becoming the next objective of mistrust. Can you say more about how corporations and associations can realize this vision? Some people are cynical of mobile games as a fashion. Are they honest brokers?

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title.

Publicity 87

Publicity Ethics Technology Government 87

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Having a digital division or group within a traditional agency is not sufficient. 5) Invest in the Doers. Being Stretched too Thin.

Agency 40

Agency Marketing Financial System 40

Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Business focus – Does the PR firm focus solely on business-to-business clients, business-to-consumer clients or business-to-government clients – or do they work with all three?

Agency 80

Agency Automotive Mobile Local 80

MaccaPR

SEPTEMBER 13, 2016

Along with the term “non-denial denial” – coined by editor Ben Bradlee of the Washington Post to describe the Nixon Administration’s evasive responses during Watergate – corporate communicators should be wary of issuing what can only be called a non-apology apology. Lesson #3 – Apologize – No Really, Sincerely Apologize.

Crisis 48

Crisis Airlines Reputation Corporate 48

ImPRessions - Crenshaw Communications

APRIL 14, 2016

We’ve used different types of personal finance experts for a credit union with “traditional” members and a money-saving app geared to the mobile millennial set, naturally. And how does a brand afford the fees and measurement costs associated with a broad international campaign? Intellectual Property.

Marketing 120

Marketing Advertising Advertising Measurement 120

Presspage

JUNE 27, 2017

Ask some people internally or externally (perhaps a partner or friend could provide some helpful insights) to visit your newsroom and identify possible obstacles. The look & feel of the newsroom should also provide a clear, pleasant and engaging way of consuming the content you provide.

Social Media 96

Social Media Infographics YouTube Strategy 96

Sword and the Script

JUNE 7, 2016

The skills deemed least important were corporate communications (7%), direct mail (6%) and corporate marketing (1%) according to the data. Corporate marketing types shouldn’t take the latter statistics too hard. If that fails to show through, try this line: “Hi, I’m from corporate and I’m here to help.”.

Survey 60

Survey Marketing B2B Infographics 60

Stuart Bruce

FEBRUARY 11, 2016

They might not be the best VR glasses, but it lets me use my mobile phone as a virtual reality display and see just what it is the social media and digital pundits are getting so excited about. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. in a Google Cardboard v2.0

Publicity 60

Publicity How To Crisis Communications Crisis 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

MAY 31, 2018

And there are risks arising from international law, too. Remember, people could view your live stream on a huge monitor, as opposed to a mobile device.) Presentation Order (Make it “unavoidable” that consumers see disclosure before they can proceed.). Stream from an area you can control. Storyboard the shot.

Creativity 71

Creativity Video Interviews Blogging 71

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Most social networks are now mobile first. Almost 70% of Facebook time is spent on mobile. From day zero you can pursue a mobile first strategy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” Consumer behavior? In the case of our Ryder Cup marketing efforts, we intentionally breed rivalry around patriotism and local autonomy. ” – Joni Lockridge, PGA.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” Consumer behavior? In the case of our Ryder Cup marketing efforts, we intentionally breed rivalry around patriotism and local autonomy. ” – Joni Lockridge, PGA.

Social Media 40

Social Media Media Storytelling Local 40