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The 2020 Public Affairs Resource List | Business Wire Blog

Business Wire

More and more consumers are turning their attentions to the role companies play in the local and global society. And with this attention, the discussion of Public Affairs and Public Policy quickly emerges. The world is changing.

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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195
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Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245
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PR and social media set for continued growth

Stuart Bruce

He might have a point if you simply look at how social media can be used for consumer marketing or customer service. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

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Do Companies Bear Responsibility to Address ‘Environmental Justice’?

PRSay

Golin says data show that nearly half of consumers believe a company’s CEO is responsible for making environmental justice a priority. While executives agree that corporate leaders should address environmental justice, 35 percent strongly agree that doing so is not a business priority, Golin found. Photo credit: Alex Stemmers ] .

Company 147
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When The Crisis PR Guy Is The Crisis

ImPRessions - Crenshaw Communications

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. Senate – not an unusual pedigree for a Public Affairs VP. But occasionally, the damage comes from a company’s own ranks.

Crisis 213
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Latin American PR Leaders on New Communication Essentials

PRSay

“We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said.