ImPRessions - Crenshaw Communications

JANUARY 26, 2021

The Consumer Electronics Show and SXSW have gone virtual this year, and most events well into summer are still being planned in virtual or hybrid formats. Yet savvy producers created compelling online conferences with the help of tech advances and good old-fashioned creativity. Virtual is more “real” than ever.

Conference 299

Conference B2B Meeting Fashion 299

Cision

MAY 17, 2016

I knew that I wanted to be around creative people so I majored in graphic design and minored in fine art. From the upfront research, to communication insights and strategy, to creative execution and the consistent evolution and optimization of a campaign, in today’s world, it’s all important. Each step of the way feeds into the next.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

ImPRessions - Crenshaw Communications

MARCH 19, 2019

What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. Today’s PR is specialized.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. It then invited high-end fashion influencers to attend a special opening event to sample the luxury footwear. But it was also a tweak of fashion influencer culture.

Fashion 180

Fashion Instagram Measurement YouTube 180

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Cision

NOVEMBER 22, 2017

According to Blue Nile Research, more than 70 percent of consumers research a purchase on three or more channels, so keep your message and brand consistent across all of them. Being creative with how you capture traffic from an organic search is a bit of an investment, but it will give you a much broader range in your micro campaigns.

How To 284

How To Instagram Mobile Video 284

Contently - Strategy

SEPTEMBER 19, 2024

Research from Asendia found that 65 percent of consumers are more likely to shop with brands they feel are authentic. Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. It encourages creativity and problem-solving without being overwhelming.

Exercises 52

Exercises Brand Branding Airlines 52

Prohibition

JUNE 28, 2023

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. As fashion houses strive to stay relevant and connect with their target audience, integrating podcasts into their marketing strategies has become essential.

Fashion 62

Fashion Brand Branding Case Study 62

Bianchi Biz Blog

AUGUST 22, 2024

Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. Additionally, lifestyle outlets range from generalist to niche, covering health and beauty, fashion, and entertainment, among others. Milan Fashion Week (Sep. Milan Fashion Week (Sep.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

The Proactive Report

JUNE 18, 2021

All aspects of the campaign used similar creative so that the message was consistent across all platforms. They linked it to the changing fashions each season and based their content on the styles shown on the runways. Get creative and get smart. These pieces all had a link to the website or the landing page.

Small Business 213

Small Business Fashion Groups Local 213

Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Move past real estate trade pubs and consumer media. You’re only limited by your imagination. Who buys expensive homes?

Real Estate 195

Real Estate Pitching B2C Fashion 195

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

Share marketing plans, messaging documents, and competitive or consumer research, of course, but there are other materials that will add value, like the CEO’s recent speeches, paid analyst reports, and records from prior PR or marketing partnerships. Drown the PR team in documents. Encourage fresh thinking.

Agency 178

Agency How To Meeting Construction 178

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. What are some of the biggest challenges facing fashion brands? But, a personal proud moment for me was when I was given the task of completely branding a women’s contemporary fashion label.

Fashion 120

Fashion Apparel Pitching Consumer 120

5W PR

FEBRUARY 14, 2024

For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. All of it is because the consumer game has irrevocably changed. This isn’t just about saving the planet, although that’s a great reason in its own right.

Consumer 78

Consumer Brand Branding Agriculture 78

Cision

JANUARY 6, 2017

Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers. Story telling, club making and building a culture that feels like a country is a powerful way to connect with consumers.

Retail 225

Retail Consumer Brand Branding 225

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Prohibition

AUGUST 15, 2022

In fact, 54% of all UK consumers find virtual entities appealing on some level. However, it is not the first time the luxury fashion brand has worked with a virtual influencer. Since then, she has continued to collaborate with the Italian fashion house. Back in 2018, luxury fashion brand. pic.twitter.com/7rsuM88CLy.

Brand 116

Brand Branding Fashion Marketing 116

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Because of entertainment and fashion, a job in PR has taken on a “glam” halo that is often unrealistic. Do show creativity. Don’t pigeonhole yourself.

Publicity 120

Publicity B2B Fashion Sports 120

Konnect Agency

MARCH 19, 2025

The It Bag of Expo West: Belgian Boys’ Puffy Pink Tote If Expo West had a fashion show, the Belgian Boys tote bag wouldve taken top prize. With consumers looking for more from their beverageswhether its digestive benefits or just a healthier take on sodathe fight for shelf space is only getting more competitive.

Trends 52

Trends Fashion Energy Travel 52

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. The more content you analyze, the more accurate your analysis will be – however, it can be a time-consuming process so choose relevant, successful content.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

5W PR

MARCH 21, 2022

Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. That’s where The Metaverse Foundry is helpful, as it’s combined the forces of over 700 creative content specialists, visual artists, producers, developers, and technologists. Decentraland.

Brand 88

Brand Branding Apparel Fashion 88

5W PR

MAY 4, 2023

Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. It uses past elements like music, fashion, and pop culture to trigger emotions and memories. Brands use the past to resonate with consumers and evoke nostalgia. What is nostalgia marketing?

Film 88

Film Marketing Consumer Fashion 88

Bad Pitch Blog

SEPTEMBER 18, 2011

They anticipate ads aired during the Super Bowl and are aware how many millions are bet on these; most wait in anticipation to see and mock these less-than-creative spots during the event and then read nonstop chatter on which ads made the biggest impression. She whined a lot. This lesson took some time to drive home.] That’s power.

Advertising 108

Advertising Advertising Newspapers Education 108

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting. Others, like big consumer brands with very little innovation or news, rely on advertising to keep their names before the public. As well, each product or service has different needs.

Advertising 147

Advertising Advertising Pitching B2B 147

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Cision

FEBRUARY 3, 2016

Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. We define moments as a period of time when the consumer has completed an action. How did you get your start in PR? John’s University in New York City.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

5W PR

MAY 24, 2023

Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more. They have a dedicated team that’s incredibly organized, reliable, creative, resourceful, and available.

Industry 88

Industry Enterprise Fashion Financial 88

Communications Conversations

DECEMBER 11, 2018

And few (if any) can equal the results of good, old-fashioned research on your own. This is an ongoing and time-consuming job. Managing influencers is a lot like managing media relationships—in one big key way: it’s time-consuming and very much worth it (in the long run). . But, don’t believe the hype.

Marketing 98

Marketing Case Study Instagram Guidelines 98

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 130

Film Marketing Sports Hotels 130

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course. Technology will evolve.

Real Estate 120

Real Estate Technology Data Social Media 120

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners. Barokas Communications is more than a top technology PR firm.

Case Study 78

Case Study Enterprise System Fashion 78

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. It was challenging to maintain a work-life balance as we addressed growing communications needs in a timely fashion.

Publicity 158

Publicity Social Media Report Fashion 158

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Making morality an advertising priority alongside creativity is “ Mindful Marketing.”

Advertising 88

Advertising Advertising Ethics Fashion 88

PRSay

MAY 9, 2023

Today, a S’well water bottle has practically become a fashion accessory. But unless it’s a consumer product and an influencer’s post leads directly to the purchase, it’s generally hard to track. Having earned media posts link or include a website address for a landing page may help isolate the data that demonstrate consumer interests.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Share the inspiration and creative process behind each piece. To succeed, it’s important to stand out and capture customer interest.

Industry 78

Industry How To Fashion Creativity 78

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. Let’s get started.

Airlines 120

Airlines Exercises Fashion Print 120