Cision

AUGUST 18, 2016

But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. At Cone, my expertise in uncovering these consumer insights will further enhance the agency’s creative campaigns and initiatives.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. Instead, we’re going to focus on something more valuable: what we learned.

Report 135

Report Mobile Pinterest Conference 135

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. When done right, they can be creative and compelling. “There is a lot of creativity and value to be had in media tours.

Media 120

Media Television Pharmaceuticals Radio 120

5W PR

DECEMBER 18, 2024

Clearly articulate how the brand’s products or services can enhance consumers’ lives. Create visually stunning short films that tell a compelling story. Use animation to bring the story to life in a creative and engaging way.

Storytelling 78

Storytelling Branding Brand How To 78

Prohibition

APRIL 7, 2020

Here are just a few of them that are a great place to start if you want to be more creative with your video content on social media: Facebook Live. When filming a live segment on Facebook, users can interact with the brand by commenting and reacting to the video whilst the brand is live. Instagram Stories.

Video 149

Video Social Media Instagram Facebook 149

The Resolution Blog

AUGUST 19, 2019

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but bear in mind we’d already been filming for six weeks with participants drinking all sorts on set. but is TV still a valid way to do that?

Film 120

Film Instagram Sports Analytics 120

Konnect Agency

FEBRUARY 24, 2020

YouTube is a space to express creative freedom and extend your brand story. Consumers feel personally connected with brands that put out relatable, well-executed content and are more prone to follow along with brands that feel like extensions of their own ethos. Why YouTube?

YouTube 98

YouTube Branding Brand How To 98

Mindful Marketing

OCTOBER 17, 2020

It’s not Nantucket Nectars or Snapple with their overabundance of very creative drink concoctions. If not, embracing the viral video could create some cognitive dissonance when consumers attempt to interpret it in light of the company’s other marketing communication.

Consumer 68

Consumer Viral Video Social Media 68

Cision

FEBRUARY 3, 2016

Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. We define moments as a period of time when the consumer has completed an action. How did you get your start in PR? John’s University in New York City.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Sword and the Script

JANUARY 25, 2020

It takes rationality but little creativity to design an argument using conventional rhetoric.”. Like a magician, each story he tells triggers one of three hormonal responses in your mind: dopamine (focus, motivation and memory), oxytocin (trust, generosity and bonding) or endorphins (creativity). Persuading with a story is hard [work].

Storytelling 117

Storytelling Examples B2B Chemicals 117

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media. A story you might intend for a specific business audience can quickly reach a wide consumer audience. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Buzzstream

DECEMBER 17, 2020

Film rankings by different metrics are often quite popular campaign ideas. So searching for ‘films ranked’ allows me to get an idea of what’s working and what angles I could be missing out on. It’s also interesting to gauge the number of films articles often feature in a ranking if you want to make your research even more granular.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. Brands that have a truly distinct voice and story to tell are more likely to get noticed — by media, influencers, consumers and stakeholders.

Film 120

Film Creativity Branding Brand 120

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Are there videos of people using your product in creative or offbeat ways that you can promote? Vimeo was designed as a film platform and promotes itself most aggressively to professional and amateur filmmakers.

Video 120

Video Trends YouTube Television 120

Cision

MARCH 31, 2016

With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. I’m a big film buff; and talk about a good storyteller. Likewise, if brands are still just churning out “content” in the same old way, I think they’re doing it wrong.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Shift Communications

DECEMBER 6, 2016

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. So, prepare and plan for these moments in a thoughtful and creative way to get your client quality air time. Where can media film?

How To 60

How To Film Pitching Guidelines 60

Buzzstream

JANUARY 30, 2020

It’s where I see most of the media I consume (dangerous, I know), and it’s where I saw the news of the Sonic the Hedgehog trailer release. It was being covered by film and video focused media or authors who often spoke about such topics, all mostly relevant to my client. Reddit is my platform of choice. Understand links.

SEO 71

SEO Film Reddit Video 71

Solo PR Pro

MAY 14, 2021

Originally from Southern California, she had moved to New York City to dabble in the film, television and entertainment industries. Her immersion into this world of creativity sparked her curiosity for what existed behind the camera lens.

Meeting 105

Meeting Training Study Film 105

Prohibition

JUNE 22, 2023

It’s been a great couple of months for creative campaigns, from food and drink to health – and here are some of our favourites we’ve spotted recently. It’s visual, it gets the consumer involved directly, it’s complete novelty – and best of all, it’s so relevant to what Disney+ was trying to promote. We just loved this campaign!

Film 62

Film Social Media B2C Survey 62

Prohibition

JULY 28, 2021

Initially, video content was more favoured by consumer brands as it offered a more light hearted and often fun approach to content. Animation is a really clever and creative feature that can take your corporate video content to the next level. Be dynamic in your approach to filming the content. Consider introducing animation.

Video 62

Video Corporate Product Launch Film 62

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. 360 Degrees.

Video 78

Video Trends Strategy Marketing 78

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. If you choose to stay quiet, it may create an opportunity for the rumors to gain even more traction.

Publicity 85

Publicity Reputation Crisis Communications Twitter 85

Beyond PR

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. It’s difficult to be creative on command, especially when you don’t know where to start. But what happens afterward?

Industry 76

Industry Trade Shows Marketing Film 76

Mindful Marketing

AUGUST 23, 2020

As a Netflix spokesperson says, “We’re always looking for better ways to connect members with shows and films that they will love.” hour professional-produced films. So, if longer programs have even less allure for consuming ‘one more,’ it seems that neither Netflix nor TikTok is truly addictive.

Film 69

Film Television Ethics Engineering 69

Burrelles Fresh Ideas

AUGUST 29, 2023

Cultivating diverse teams and fostering inclusive workplaces encourages creativity, innovation, and empathy and enhances an organization’s productivity and competitive edge. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities.

Branding 90

Branding Brand Marketing Ethics 90

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. With many businesses and industries creatively learning to adapt to the “new normal,” some have seen great success. Closures and CDC restrictions greatly impacted the film industry. Cleaning boom.

Travel 52

Travel Film Guidelines Consumer 52

Maxim Behar

JUNE 28, 2023

Let's start with director Teodor Ushev, who won the grand prize at the Beverly Hills Film Festival yesterday with his debut feature film, "F1.618." Host : The fact is that as we are talk about Teodor Ushev, reviews of the film are 50/50. But true creativity doesn't harbor as much controversy in its wake.

Radio 52

Radio Film Sports Creativity 52

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. To make the creative more enticing, work with your PR agency to develop a mailer showing off your new product. Tease the Product. reach across Instagram.

Product Launch 59

Product Launch Consumer Agency Film 59

Mark My Words

MAY 3, 2022

Threats On how the streaming giant found itself in this position, Wez Merchant, PR collaborator with fellow streamer Rakuten, founder and CEO of film PR agency Strike Media, says Netflix has been caught in an unfortunate crisis, in which it “hasn’t really put many feet wrong”. And can savvy PR and comms strategies prevent a further fall?

Film 60

Film Advertising Advertising Consumer 60

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly.

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

NOVEMBER 26, 2016

but it did agree to do a tie-in between the movie and the candy after the film was released. Content marketing relies on digitally savvy workflows and creative techniques to reach consumers with engaging content that audiences want to consume and share.”. A deal was inked wherein Hershey Foods agreed to promote E.T.

Branding 60

Branding Brand Content Marketing Film 60

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Venice International Film Festival (Aug. Utilizing influencer partnerships can also be a powerful strategy.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Prohibition

DECEMBER 16, 2019

As more companies are looking to capitalise on the popularity of video integration, some PR agencies are using their marketing techniques to create campaign videos that encourage consumers to invest. The production stage is where all your careful planning in pre-production comes together to create and actually make the film.

Video 48

Video Film Creativity Small Business 48

Prohibition

JULY 21, 2023

Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. It’s an interesting campaign from Xbox, particularly as you would expect these consoles to drive good sales given the attention around the film. million views.

Wireless 62

Wireless Retail B2C Instagram 62

PR 20/20

OCTOBER 19, 2021

Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Carly and Charlene stand by the fact that creativity thrives in constraints. Creative Best Practices. Some universal creative best practices include: Capturing attention fast (1-3 seconds to make someone care).

Video 58

Video Instagram YouTube Creativity 58

Prohibition

NOVEMBER 23, 2022

It’s a creative and engaging way to interact with your target audience. When we think of video, it’s often easier to picture a really dynamic and fun consumer video. But that doesn’t need to be the case – just because it is corporate content, it doesn’t mean it can’t be a creative masterpiece.

Video 62

Video Corporate Marketing B2B 62