Cision

AUGUST 3, 2015

Instagram isn’t just for “the kids” anymore. So what do you need to do to take advantage of Instagram’s full potential? At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers. Make your profile public.

Instagram 120

Instagram How To Trends Employee 120

Cision

AUGUST 27, 2015

Instagram is changing. That’s the true aim; Kevin Systrom , co-founder and CEO of the network, says that Instagram is designed to be a 100 percent visual experience that is more timely, efficient, and effective than television. However, Instagram may become a crucial tool for detecting and engaging in breaking news stories and trends.

Instagram 120

Instagram Television Trends Social Media 120

Cision

JULY 18, 2015

While you may want to use filters, avoid them — consumers prefer untouched photos when looking at products. Get creative with angles to help blur the foreground and focus on your subject. Register for Jenn Herman’s Instagram webinar today! Images: Nicolas Alejandro , Susanne Nilsson (Creative Commons).

Instagram 120

Instagram Mobile How To Creativity 120

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Find creative ways to make the standard announcement. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination. Be true to your brand. When possible, mix media.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

JULY 29, 2015

It wasn’t so long ago that brands would encourage consumers to “like” their pages in exchange for coupons, deals and other perks. According to Elamawy, “This is going to create more challenges for brands, but for users and consumers, the experience will be better. Want tips on using Instagram to boost your brand?

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Consumer Branding Brand Facebook 120

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach? Global Reach.

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Consumer Video Customer Service Twitter 120

Cision

NOVEMBER 22, 2017

By using 10,000 ambassadors who all shared the same characteristic, we were able to maintain eight percent to 12 percent engagement on all of their Instagram posts. According to Blue Nile Research, more than 70 percent of consumers research a purchase on three or more channels, so keep your message and brand consistent across all of them.

How To 284

How To Instagram Mobile Video 284

Shift Communications

OCTOBER 24, 2014

…For marketers, influencers, and consumers. AdWeek also chimed in with a follow-up article calling it Instagram’s “secret barter economy.”. AdWeek also chimed in with a follow-up article calling it Instagram’s “secret barter economy.”. The labels aren’t just looking for help reaching niche Instagram communities.

Instagram 152

Instagram Advertising Advertising Social Media 152

Cision

SEPTEMBER 5, 2017

Identifying your target audience allows you to create actionable content , allowing you to build trust among potential consumers. In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments.

Strategy 244

Strategy How To Media Measurement 244

NewsWhip

MARCH 8, 2022

We’re used to auto brands captivating us through our TV screens, showcasing just how adventurous, practical, or seductive a car can make us feel, but in this digital age they’re learning that connecting with consumers is going to take more than just a flashy commercial. View this post on Instagram A post shared by BMW (@bmw).

Social Media 148

Social Media Publicity Instagram Media 148

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Earlier this year, Unilever’s Kevin Weed called on major social platforms like Instagram to take “urgent action now to rebuild trust before it’s gone forever.”

Fashion 180

Fashion Instagram Measurement YouTube 180

Communications Conversations

JULY 11, 2017

And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Therefore, influencer identification is, as it’s always been, a laborious, time-consuming endeavor. You just have to be a little creative. Jason DeRusha.

Instagram 122

Instagram Branding Brand Local 122

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. This message is so central to its mission that its Instagram feed could be easily confused as a purely feminist outlet. Check out the Lärabar Instagram account.

Creativity 82

Creativity Communications Branding Brand 82

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. Another challenge is the importance of a visual communication strategy through Instagram — there is a greater need for brand photography than ever before.

Fashion 227

Fashion Travel Interviews Instagram 227

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known. If it doesn’t, get rid of it!

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

This can mean digital video, creative Instagram posts, and inbound marketing techniques. Today many agencies offer creative services for distributing content, and most have adopted the PESO model , for Paid, Earned, Shared, and Owned content that work together to drive brand visibility and consumer engagement.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Prohibition

APRIL 7, 2020

On each of the platforms Facebook, Instagram, LinkedIn and Twitter a traditional video can be uploaded to a brand’s page, feed or grid. On Instagram, a grid video can be 60 seconds long. Here are just a few of them that are a great place to start if you want to be more creative with your video content on social media: Facebook Live.

Video 149

Video Social Media Instagram Facebook 149

Communications Conversations

JANUARY 14, 2020

The process of developing a single post usually includes: working with creative to develop a visual (request + multiple rounds of revisions), writing copy (plus revisions and reviews), running the final version by various teams for approvals, proofing and posting. You’re in charge of managing the organization’s Instagram page.

Creativity 170

Creativity Consumer Social Media Facebook 170

Beyond PR

OCTOBER 24, 2017

What’s missing is the why behind consumers interacting with a piece of content. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. And that emotional response is what gets consumers to take action. And that emotional response is what gets consumers to take action.

Creativity 70

Creativity Marketing Media Analytics 70

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Cision

MARCH 30, 2017

Instagram recently announced a new feature informally named “collections” that allows users to aggregate ten photos or videos into one post. In the Instagram app, the post appears as a swipeable gallery effectively linking sets of related photos and videos for easy consumption. How Instagram Collections work.

Instagram 120

Instagram How To Video Facebook 120

Prohibition

MARCH 2, 2020

Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm. To help you maximise engagement on Instagram, here’s our top five tips: Increase your use of hashtags. The trick to using hashtags is to ensure they are relevant.

Instagram 62

Instagram Social Media B2C Course 62

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. It helps that consumers strongly prefer live video, too.

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Video Strategy Marketing Instagram 123

Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. There are several challenges facing brands today – trust, crisis in the digital age and the change in how and what content consumers view, share and consume.

Airlines 120

Airlines Travel Consumer Creativity 120

Shift Communications

OCTOBER 1, 2014

Thanks to social media, a little creativity can go a long way. The campaign encourages people to take and share #FSHDselfies on Twitter, Instagram and Facebook for those who can’t smile. The key to success across the board is to provide consumers with simple, easy to understand direction.

Healthcare 163

Healthcare Social Media Media Education 163

Cision

JUNE 21, 2016

I really fell in love with how strategy can be supplemented with creativity to share your client’s story. Digital has completely disrupted the way audiences are consuming media, so I think the future of PR lies in keeping up with the disruption. My favorite social media platform is…Instagram. Rapid Fire Round.

Social Media 227

Social Media Newspapers Reputation Community 227

Shift Communications

OCTOBER 9, 2014

In one minute, 216,000 new photos are added to Instagram. Bob Stone’s framework is elegantly simple: list, offer, creative. The third and final step in a direct marketing program is the creative. An unappealing creative in a direct mail program means that your postal mail goes straight into the trash bin in 1967.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

PRSay

MAY 10, 2018

If you said Instagram, you probably also know that demand for visual content is higher than ever, with 60 percent of influencers today citing Instagram as a brand’s most oft-requested channel. Guidelines plus creative freedom. Let influencers be creative. Want to hazard a guess about which platform is most popular?

Branding 128

Branding Brand Guidelines Creativity 128

PRSay

JUNE 1, 2018

We know that strategic public relations and marketing can be a game changer for the way brands connect and communicate to their consumer base. Why do we follow athletes on Instagram, Snapchat, Twitter and Facebook? It’s time to get creative. National programs have reach and can be the quickest way to engage a large consumer set.

Sports 125

Sports Creativity Instagram Local 125

Prohibition

AUGUST 4, 2023

With video-first platforms like TikTok and Instagram ruling the the social media marketing landscape, brands have unprecedented opportunities to connect with millions of users through ‘short and snappy’, engaging videos. On TikTok and Instagram, users are hungry for content that resonates with them on a personal level.

Social Media 118

Social Media Video Marketing Media 118

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. This is because it comes across misleading to consumers and essentially isn’t authentic. Get in touch with us today to find out more.

Instagram 62

Instagram Marketing Social Media Comparison 62

Konnect Agency

JUNE 8, 2023

In today’s digital landscape, understanding the intricacies of Instagram’s algorithm has become essential for creators and businesses alike. We delved deep into the information shared by Mosseri and have compiled everything you need to know to find success on Instagram.

Instagram 52

Instagram Guidelines Social Media Video 52

5W PR

OCTOBER 9, 2017

If your brand’s voice aligns with consumers’ perception of your brand, it feels authentic. 5 – Get Creative. Getting (and staying) creative can be difficult. Joy Miles ( @lunchesandlittles ) is a food influencer with an incredibly innovative and unique Instagram profile. Instagram: [link]. Twitter: [link].

Social Media 112

Social Media Media Mobile Pinterest 112

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Government 151

Government Crisis Energy Community 151

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. Think Instagram, Pinterest, Tumblr. (The The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. Visual content is crucial.

Report 135

Report Mobile Pinterest Conference 135

ImPRessions - Crenshaw Communications

MAY 11, 2022

This year’s theme was “Stream On,” all about how consumers use the many different streaming services available, how companies can take advantage, and what they have in store for the future. As one of the largest tech events in the world, CES has long been a must-attend for anyone in consumer or business technology.

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Conference Privacy Advertising Advertising 156