Cision

AUGUST 3, 2015

Instagram isn’t just for “the kids” anymore. So what do you need to do to take advantage of Instagram’s full potential? At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers. Make your profile public.

Instagram 120

Instagram How To Trends Social Media 120

Cision

AUGUST 27, 2015

Instagram is changing. That’s the true aim; Kevin Systrom , co-founder and CEO of the network, says that Instagram is designed to be a 100 percent visual experience that is more timely, efficient, and effective than television. However, Instagram may become a crucial tool for detecting and engaging in breaking news stories and trends.

Instagram 120

Instagram Television Trends Social Media 120

Cision

JULY 18, 2015

While you may want to use filters, avoid them — consumers prefer untouched photos when looking at products. Get creative with angles to help blur the foreground and focus on your subject. Register for Jenn Herman’s Instagram webinar today! Images: Nicolas Alejandro , Susanne Nilsson (Creative Commons).

Instagram 120

Instagram Mobile How To Creativity 120

5W PR

FEBRUARY 7, 2025

With over 1 billion monthly active users and an average engagement rate of 17.5% – far surpassing Instagram’s 3.8% – TikTok has proven itself as a powerhouse for reaching and resonating with audiences. The platform rewards authenticity, creativity, and quick adaptation to trends.

Viral 78

Viral Brand Branding Airlines 78

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Find creative ways to make the standard announcement. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination. Be true to your brand. When possible, mix media.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

JULY 29, 2015

It wasn’t so long ago that brands would encourage consumers to “like” their pages in exchange for coupons, deals and other perks. According to Elamawy, “This is going to create more challenges for brands, but for users and consumers, the experience will be better. Want tips on using Instagram to boost your brand?

Consumer 120

Consumer Brand Branding Facebook 120

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach? Global Reach.

Consumer 120

Consumer Video Customer Service Twitter 120

5W PR

NOVEMBER 21, 2024

With the rise of digital platforms and changing consumer behaviors, publishers must adopt innovative marketing strategies to remain competitive. Leveraging Visual Platforms In the age of visual content, publishers can capitalize on platforms like Instagram, Pinterest, and TikTok to showcase their books.

Industry 78

Industry Apparel Print Marketing 78

Cision

NOVEMBER 22, 2017

By using 10,000 ambassadors who all shared the same characteristic, we were able to maintain eight percent to 12 percent engagement on all of their Instagram posts. According to Blue Nile Research, more than 70 percent of consumers research a purchase on three or more channels, so keep your message and brand consistent across all of them.

How To 284

How To Instagram Mobile Video 284

Shift Communications

OCTOBER 24, 2014

…For marketers, influencers, and consumers. AdWeek also chimed in with a follow-up article calling it Instagram’s “secret barter economy.”. AdWeek also chimed in with a follow-up article calling it Instagram’s “secret barter economy.”. The labels aren’t just looking for help reaching niche Instagram communities.

Instagram 152

Instagram Advertising Advertising Social Media 152

5W PR

JANUARY 21, 2025

Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements. Creative Freedom Within Guidelines Micro-influencers build trust through their unique voices and perspectives. Provide clear campaign objectives and requirements, but allow creative freedom in execution.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Cision

SEPTEMBER 5, 2017

Identifying your target audience allows you to create actionable content , allowing you to build trust among potential consumers. In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments.

Strategy 244

Strategy How To Media Measurement 244

5W PR

MARCH 27, 2025

Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. The campaign has generated over 16 million tagged posts on Instagram alone. Apple’s #ShotOniPhone campaign offers another masterclass in UGC strategy.

System 78

System Tools Policies Measurement 78

NewsWhip

MARCH 8, 2022

We’re used to auto brands captivating us through our TV screens, showcasing just how adventurous, practical, or seductive a car can make us feel, but in this digital age they’re learning that connecting with consumers is going to take more than just a flashy commercial. View this post on Instagram A post shared by BMW (@bmw).

Social Media 148

Social Media Publicity Instagram Media 148

Bianchi Biz Blog

DECEMBER 5, 2024

Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Earlier this year, Unilever’s Kevin Weed called on major social platforms like Instagram to take “urgent action now to rebuild trust before it’s gone forever.”

Fashion 180

Fashion Instagram Measurement YouTube 180

Communications Conversations

JULY 11, 2017

And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Therefore, influencer identification is, as it’s always been, a laborious, time-consuming endeavor. You just have to be a little creative. Jason DeRusha.

Instagram 122

Instagram Brand Branding Local 122

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. This message is so central to its mission that its Instagram feed could be easily confused as a purely feminist outlet. Check out the Lärabar Instagram account.

Creativity 81

Creativity Communications Brand Branding 81

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. Another challenge is the importance of a visual communication strategy through Instagram — there is a greater need for brand photography than ever before.

Fashion 227

Fashion Travel Interviews Instagram 227

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known. If it doesn’t, get rid of it!

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

This can mean digital video, creative Instagram posts, and inbound marketing techniques. Today many agencies offer creative services for distributing content, and most have adopted the PESO model , for Paid, Earned, Shared, and Owned content that work together to drive brand visibility and consumer engagement.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Prohibition

APRIL 7, 2020

On each of the platforms Facebook, Instagram, LinkedIn and Twitter a traditional video can be uploaded to a brand’s page, feed or grid. On Instagram, a grid video can be 60 seconds long. Here are just a few of them that are a great place to start if you want to be more creative with your video content on social media: Facebook Live.

Video 149

Video Social Media Instagram Facebook 149

Beyond PR

OCTOBER 24, 2017

What’s missing is the why behind consumers interacting with a piece of content. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. And that emotional response is what gets consumers to take action. And that emotional response is what gets consumers to take action.

Creativity 70

Creativity Marketing Media Analytics 70

Communications Conversations

JANUARY 14, 2020

The process of developing a single post usually includes: working with creative to develop a visual (request + multiple rounds of revisions), writing copy (plus revisions and reviews), running the final version by various teams for approvals, proofing and posting. You’re in charge of managing the organization’s Instagram page.

Creativity 170

Creativity Consumer Social Media Facebook 170

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Contently - Strategy

SEPTEMBER 19, 2024

Research from Asendia found that 65 percent of consumers are more likely to shop with brands they feel are authentic. Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. It encourages creativity and problem-solving without being overwhelming.

Exercises 52

Exercises Brand Branding Airlines 52

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity.

Google 156

Google Course Survey YouTube 156

Cision

MARCH 30, 2017

Instagram recently announced a new feature informally named “collections” that allows users to aggregate ten photos or videos into one post. In the Instagram app, the post appears as a swipeable gallery effectively linking sets of related photos and videos for easy consumption. How Instagram Collections work.

Instagram 120

Instagram How To Video Facebook 120

Prohibition

JANUARY 27, 2025

Influencer marketing has changed how brands in the food and drink sector connect with consumers by allowing for authenticity and a sense of community. Through partnerships with influencers, brands transform everyday moments and products into shareable experiences that resonate on platforms like Instagram and TikTok.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

Prohibition

MARCH 2, 2020

Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm. To help you maximise engagement on Instagram, here’s our top five tips: Increase your use of hashtags. The trick to using hashtags is to ensure they are relevant.

Instagram 62

Instagram Social Media B2C Course 62

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. It helps that consumers strongly prefer live video, too.

Video 123

Video Strategy Marketing Instagram 123

Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. There are several challenges facing brands today – trust, crisis in the digital age and the change in how and what content consumers view, share and consume.

Airlines 120

Airlines Travel Consumer Creativity 120

Shift Communications

OCTOBER 1, 2014

Thanks to social media, a little creativity can go a long way. The campaign encourages people to take and share #FSHDselfies on Twitter, Instagram and Facebook for those who can’t smile. The key to success across the board is to provide consumers with simple, easy to understand direction.

Healthcare 163

Healthcare Social Media Media Education 163

Cision

JUNE 21, 2016

I really fell in love with how strategy can be supplemented with creativity to share your client’s story. Digital has completely disrupted the way audiences are consuming media, so I think the future of PR lies in keeping up with the disruption. My favorite social media platform is…Instagram. Rapid Fire Round.

Social Media 227

Social Media Newspapers Reputation Community 227

Shift Communications

OCTOBER 9, 2014

In one minute, 216,000 new photos are added to Instagram. Bob Stone’s framework is elegantly simple: list, offer, creative. The third and final step in a direct marketing program is the creative. An unappealing creative in a direct mail program means that your postal mail goes straight into the trash bin in 1967.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

PRSay

MAY 10, 2018

If you said Instagram, you probably also know that demand for visual content is higher than ever, with 60 percent of influencers today citing Instagram as a brand’s most oft-requested channel. Guidelines plus creative freedom. Let influencers be creative. Want to hazard a guess about which platform is most popular?

Brand 127

Brand Branding Guidelines Creativity 127