PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 128

Film Marketing Sports Hotels 128

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. Paul Talbot , a contributing writer for Forbes, interviewed Satya Menon of Kantar, for a piece titled, Here’s What Research Reveals About 12 Years Of Super Bowl Ads. But what does the research say about effectiveness?

Sports 110

Sports Advertising Advertising Survey 110

Cision

MARCH 17, 2017

I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies). I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical.

Fashion 227

Fashion Travel Interviews Instagram 227

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. and wanted that to be my specialty.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. ” This often happens with a prospect who is changing careers or didn’t study PR in school, but either way, it’s a weak approach to landing a job. Do show creativity.

Publicity 120

Publicity B2B Fashion Sports 120

The Proactive Report

JUNE 17, 2018

Consumers have access to a wealth of information. This ties in with the figures from the US Financial Literacy Study. Use research: You can either use data from existing studies or preferably, do an original study on an aspect of your topic that hasn’t been done before. It must be interesting, different, and creative.

B2C 157

B2C Study Exercises Sports 157

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

Cision

MAY 8, 2015

Our interviews with planners at several firms bore this out. Scott herself studied painting and printmaking before entering the advertising world. Jesse Dienstag, executive director and head of planning at Golin , studied theater. Fueling creativity is hard. Great ideas don’t just happen,” Wehking says.

Creativity 120

Creativity Survey Advertising Advertising 120

Prohibition

JANUARY 4, 2023

So, for instance, live streams, podcasts, and interviews can be used to support press releases and brand messaging when it comes to outreach to strengthen brand reputation and the campaign message. PR campaigns can be used in different ways to target media, whether that’s a blog, case study, or creative content.

Digital PR 62

Digital PR Strategy How To Marketing 62

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Some marketers even choose to ignore it because they perceive the topic to be too abstract.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

JANUARY 25, 2020

This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes. It takes rationality but little creativity to design an argument using conventional rhetoric.”. 1) What is storytelling? Uniting idea with emotion.

Storytelling 116

Storytelling Examples B2B Chemicals 116

Critical Mention

SEPTEMBER 25, 2018

If you’re ready to hire a permanent employee, you can’t just evaluate resumes and conduct interviews. You can do this by providing a topic during the interview to have them write. When you receive their piece, you evaluate their work through creativity and accuracy. You must test your top candidate. A Final Note.

Writing 66

Writing Interviews Creativity Small Business 66

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

ImPRessions - Crenshaw Communications

APRIL 14, 2017

This drilling down helped succinctly define the need for a higher percentage of consumer press with a healthy dose of B2B tech, a strategic approach we all agreed upon. The same rules that PR teams use to prepare media spokespeople to stay on message in interview situations apply to client and agency negotiations.

How To 136

How To Case Study Meeting Examples 136

Solo PR Pro

APRIL 5, 2022

For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study. Sometimes it might make sense to use your inexperience in an industry (and of course, willingness to learn through research, interviews, etc.) to your advantage to break into a new niche. We want to hear from you!

How To 104

How To Fashion Industry Banking 104

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting.

Advertising 147

Advertising Advertising Pitching B2B 147

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).” million in November of 2021.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study.

Marketing 65

Marketing Survey Study B2B 65

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. From there, you still identify where those audiences consume information – it’s just that a lot more of it these days is digital or social.

Writing 120

Writing Engineering Journalism Analytics 120

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Brands know they should listen to consumers, but what about listening to employees? Brands Comforting Consumers With Nostalgia.

Social Media 62

Social Media Trends Marketing Viral 62

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

OnePitch

APRIL 5, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. . There are definitely creative subject lines. Obviously, it’s more time consuming, and some people don’t want to talk on the phone. If it’s someone who would want an interview anyway, great.

Pitching 52

Pitching Interviews YouTube Journalism 52

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Interviews. In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

NOVEMBER 26, 2016

The Marketplace interview was based on the article titled You Can Blame Soda Brands for the Rise of Product Placement in Entertainment by Kevin Lincoln and Charles Bramesco. Trust Economy: Summaries to 4 Content Marketing Studies. The hype cycle is a framework the organization applies to study emerging technology markets.

Branding 60

Branding Brand Content Marketing Film 60

Prohibition

JANUARY 24, 2022

According to a study on crisis communication, 47% of employers believe they have the expertise or processes necessary to deal with a crisis. We will also plan interviews in order to ensure that the company ends the crisis on a positive note by keeping consumer loyalty and shareholder and investor trust.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? Studies show that poor-quality content decreases the probability of a sale by 40 percent. With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines.

Content Marketing 59

Content Marketing Creativity Marketing eBook 59

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. This is big news in how your coverage is found, viewed and consumed online.

Tools 137

Tools Publicity Measurement SEO 137

MaccaPR

DECEMBER 1, 2015

Their mission is singular: Our marketing industry will thrive only if it absorbs the creativity of people with diverse ethnic and socioeconomic backgrounds, so that marketers are more representative of the country’s multicultural, multiracial audiences. To paraphrase WWE wrestler “Stone Cold” Steve Austin, “Hell, yeah !”

Marketing 48

Marketing Advertising Advertising Agency 48

Solo PR Pro

AUGUST 2, 2022

I said I would, and she put me in touch with the assistant dean, I went in and interviewed, and got the job. The student studied the picture for several moments, then said, “That looks a lot more efficient that what we have now.” It's very time-consuming, and can be emotionally draining.

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

PRSay

AUGUST 12, 2016

The process of emailing a press release to a reporter/editor, following up via phone to pitch your story, offering a spokesperson interview, coordinating that conversation, followed by the story ultimately appearing in print is long gone. The traditional cadence of pitching stories to media has even evolved as well.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. Broom, David M.

Government 103

Government Education Print Ethics 103

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. How much coverage did you receive for all those press releases and interviews that your agency secured?

Measurement 49

Measurement Analytics Google Agency 49

Ethical Voices

APRIL 17, 2023

We need to use technology in creative ways to help people, to help our organizations, but also to help people that we serve achieve their goals. We have the ability to gather so much information on consumers. He was an engineer and I thought he expected me to be an engineer, which is why I was studying engineering.

Enterprise 69

Enterprise Ethics Engineering Technology 69

Prohibition

MAY 4, 2017

Back in 2016, Bale joined over 150 fellow players in joining a new football related social media network, Dugout.com, a site dedicated to offering exclusive content, interviews and behind the scenes footage to news hungry fans. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram: Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54