Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What does our product do? What do they write about?

Creativity 76

Creativity Product Launch Examples Energy 76

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. No creative spark .

SEO 178

SEO Storytelling Product Launch Measurement 178

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king. Defining a Target Audience and Goals.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. That isn’t true; earned media is generated by hard work, research, and creativity. Meetings are time-consuming, but there’s no better way to check for compatibility. Unrealistic expectations.

Pitching 205

Pitching Agency Internal International 205

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. He was an Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph. KFC went through a highly publicized, somewhat bizarre crisis in the U.K.

Crisis 186

Crisis How To Branding Brand 186

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 212

Marketing Content Marketing Data Social Media 212

5W PR

AUGUST 26, 2024

In today’s digital era, where consumer trust in traditional advertising is dwindling, influencers have become crucial for product visibility and relevance. By leveraging their influence, authenticity, and reach, influencers can turn products into cultural phenomena.

Publicity 78

Publicity Crisis Management Storytelling Product Launch 78

Prowly

FEBRUARY 3, 2025

Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. . #4 This helps you internally and makes it easy to hire contractors for creative work.

Branding 104

Branding Brand How To Measurement 104

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. The key to successful PR is being newsworthy and creative. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles.

Creativity 111

Creativity Data Measurement Product Launch 111

Waxing UnLyrical

DECEMBER 7, 2011

Sure, we may add a spark of creativity but “at the end of the day” (an expression I loathe, but one which illustrates the point) there is only one roadmap and we own it. We’re given problems – er, projects – and our sense memory blindly leads us through the steps. And before we know it, we get really good at sleepwalking.

Product Launch 99

Product Launch Social Media B2B Corporate 99

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. Most firms still deal primarily in “E” for earned, and with good reason; 62% of consumers trust media articles when it comes to making purchase decisions.

Measurement 120

Measurement Study Data Agency 120

Beyond PR

OCTOBER 4, 2016

It takes savvy, creativity and a penchant for experimentation to connect with audiences. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. Find a newsworthy story angle.

Strategy 96

Strategy How To Software Media 96

5W PR

FEBRUARY 1, 2020

When consumers buy into a brand proposition, they often do so because they have expectations and those expectations have been met or exceeded by the brand. It becomes the same as the desired result in the mind of the consumer. How valuable is it for a brand to become the thing the consumer wants to accomplish, feel, or create?

Branding 109

Branding Brand Publicity Consumer 109

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Consumers are more likely to remember a video that is shorter and has a clear, concise message.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Prohibition

JULY 28, 2021

Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. Initially, video content was more favoured by consumer brands as it offered a more light hearted and often fun approach to content.

Video 62

Video Corporate Product Launch Film 62

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. Let’s get started.

Airlines 120

Airlines Exercises Fashion Print 120

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. For example, if a company is unveiling a new, never-before-seen product, they could utilize Facebook Live to give consumers a ‘ first-look exclusive.’

Video 78

Video Trends Strategy Marketing 78

5W PR

SEPTEMBER 27, 2023

This helps them build brand awareness, credibility, and loyalty among consumers. Targeted campaigns Strategically plan influencer campaigns around specific product launches, promotions, or seasonal changes. Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom.

Branding 78

Branding Brand How To Product Launch 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms. PR plays a role in sharing the brand’s reinvention story with the public.

Video 110

Video Marketing SEO Social Media 110

Communications Conversations

JUNE 24, 2015

And, not every new launch event can or should be talked about incessantly for days on end. “We want more buzz built around our new product launch.” Bottom line: People are actually talking about the launch of a new care. Like it or not, it’s creative. It’s written for consumers.

Strategy 60

Strategy Product Launch Creativity YouTube 60

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Presspage

NOVEMBER 20, 2018

But that’s no longer the case in today’s online-driven, hyper media-consuming world. Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. Hence, the introduction of brand journalism.

Branding 60

Branding Brand Journalism Product Launch 60

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s an app that is solely dedicated to video content and allows brands and users to be really creative and tap into the latest trends. Video content on TikTok.

Video 62

Video Social Media Media Instagram 62

Prohibition

AUGUST 16, 2021

Although it’s fair to say that more consumer focused channels, such as Instagram and Facebook, may seem a more obvious channel for video – it’s place on LinkedIn certainly shouldn’t be underestimated. Get creative with the content that you’re creating. Be creative and see what works best.

LinkedIn 62

LinkedIn Video How To Marketing 62

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic.

Agency 54

Agency Healthcare Interviews Insurance 54

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Branding 71

Branding Brand Marketing Fashion 71

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. Step 10: Leave Room For Creativity. You could send the influencer your product and they could do an unboxing video where they show their subscribers the package they received and what your product looks like at first glance. Image Source.

YouTube 116

YouTube Branding Brand Video 116

Konnect Agency

SEPTEMBER 25, 2023

Leverage Trust: Associating with a reputable, recognizable partner can boost your brand’s credibility and trustworthiness in the eyes of consumers. Creativity and Innovation: Partnering with another brand can bring fresh perspectives and ideas to your marketing efforts. Be sure they have a strong track record of ethical practices.

Branding 52

Branding Brand Reputation Product Launch 52

Prohibition

JULY 16, 2019

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. The eye-catching video connected with consumers by giving them an immersive experience into the art and craft behind their bold fashion designs.

Video 63

Video Fashion Content Marketing Product Launch 63

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. You could give product to supporters and consumers. So I think that as consumers get more savvy, our profession needs to stay on top of the regulation. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Konnect Agency

APRIL 26, 2023

In a world where consumers crave authenticity and connection, a well-crafted mailer can make all the difference. The competition is fierce, with an ever-increasing number of companies vying for the attention of consumers, and it’s becoming more and more challenging to stand out from the crowd.

Agency 52

Agency Marketing Creativity Consumer 52

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services.

Retail 62

Retail Marketing Advertising Advertising 62

Prohibition

OCTOBER 7, 2022

In this blog, we will run through the basics of LinkedIn advertising – detailing the various types of ads you can run, as well as some top tips and tricks to optimise your ad creative to ensure great results for your first LinkedIn ads campaign. Boosting content on all social platforms makes for an easier, more creative experience.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Konnect Agency

JULY 6, 2022

With any big moment in time or holiday, writers are overwhelmed with pitches from PR agencies and brands alike in hopes of having their products placed during a high-traffic consumer buying period. Think Outside of Traditional Pitching.

Agency 52

Agency Print Pitching Product Launch 52

PR 20/20

JANUARY 15, 2019

Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” With this type of growth and consumption of video ads by consumers, video ads should be part of every marketer’s strategy in 2019. Live streaming events, Q&As or product launch. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57