Landis PR

APRIL 29, 2024

For us, communications is the world’s most powerful tool for change. Direct contacts with customer are appreciated: Finnish society all in all is very flat, decision makers are close to the citizens.

Radio 64

Radio Pinterest Television Government 64

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Landis PR

JULY 31, 2023

Like other automation technologies we’ve seen crop up over the years, AI could handle monotonous and often time-consuming tasks, freeing up marcomms professionals to focus on big-picture strategy and relationship building. Linda shared the example of Muck Rack’s new PressPal.ai

Communications 97

Communications Marketing Pitching Technology 97

Landis PR

JANUARY 22, 2024

Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis. Communication and marketing are not just support functions. Effective communication measurement should be all about using tools that make sense and feel relevant.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Doctor Spin

MAY 21, 2023

In a world where consumers increasingly seek authenticity and meaningful engagement, a PR agency can be a secret weapon. Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. Public affairs (PA). Internal communications. Digital PR.

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Agency Publicity Public Affairs Crisis Communications 40

Landis PR

DECEMBER 11, 2023

That relationship will also greatly help if your company finds itself in a crisis communication situation in the future. Monitor and Measure: Regularly assess the performanc e of your communications strategy against your defined objectives. Use analytics to track engagement, reach, and conversion.

Strategy 59

Strategy Company Communications Construction 59

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Amplification is incredibly efficient. It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. Think about how you can make the most of a PR win.

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Conference Consumer Social Media Google 59

Landis PR

JULY 10, 2023

For example, a trained epidemiologist from an accredited university or hospital probably has a more informed opinion on things like public health than someone who is seeking to gain or hold political office. Second, challenge yourself to consume news from a variety of sources, not just the news outlets that seem to match your opinions.

Journalism 52

Journalism Training Consumer Tools 52

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Landis PR

SEPTEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Samantha Frost – L.C. Williams & Associates. For the original blog, please visit here. In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive.

Energy 64

Energy Study System Writing 64

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort!

Agency 64

Agency Meeting Technology Software 64

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

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Agency Internal International Meeting 59

PRSay

OCTOBER 12, 2016

When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community. Proactive enterprises have planned ahead by creating comprehensive crisis communications plans. While the nature of a crisis hasn’t changed (i.e. quintillion bytes of data every day.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Stuart Bruce

FEBRUARY 11, 2016

But it’s not just consumer PR where VR can play a role. It also has huge potential in corporate communications in practice areas such as investor relations where a company can ‘take’ investors and analysts to a remote site or location to see and experience it.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Landis PR

DECEMBER 4, 2023

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. Really, it’s more about preparing for the future of content marketing, which will call for a harmonious partnership between human creativity and AI efficiency.

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Marketing Content Marketing B2B Storytelling 59