Consumer, Crisis Communications, Storytelling and Television

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports.

Content Marketing

Content Marketing Publicity Marketing Television

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Automobile companies (and the military) are the largest advertisers on television. Around utilities we are consuming more information in smaller doses.

Report

Report Media Advertising Advertising

Public Relations Today

Why Content Marketing and Public Relations Need Each Other

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

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