ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Employees are in charge. But in 2022, employee engagement will be the new recruitment. Brand purpose has real purpose. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Agility PR Solutions

MARCH 30, 2020

Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable.

Crisis 136

Crisis Consumer Viral Branding 136

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government. Again, it was by a long shot.

Survey 176

Survey Social Media Consumer Media 176

Melissa Agnes

FEBRUARY 10, 2015

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. How to minimize the risk of a data breach crisis. If so, how secure it your email service provider and are your employees required to change their passwords regularly? Tweet this!). Until it does.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

5W PR

JANUARY 26, 2025

Today’s consumers demand authentic commitment to diversity, inclusion, and social impact from the brands they support. Effective crisis response protocols should center stakeholder needs and reflect organizational values, emphasizing transparent communication, concrete action steps, and ongoing dialogue with affected communities.

Strategy 78

Strategy Branding Brand Employee 78

5W PR

FEBRUARY 3, 2025

What starts as a single tweet can snowball into a full-blown crisis within hours, putting organizations at risk of significant reputational damage. Building Strong Reputational Foundations The most effective defense against reputational threats begins long before any crisis emerges.

Reputation 78

Reputation Branding Brand Crisis 78

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Crisis Communications. Media Training.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

FEBRUARY 11, 2025

For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. Training Your First Line of Defense Employees represent both the greatest vulnerability and strongest asset in fighting misinformation. Social media amplifies these challenges.

Branding 78

Branding Brand Viral Training 78

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. You can go further by analysing competitor activity and consumer discussions to see how you compare.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. Yes, social media pushback can be constructive, yet it often spins out of control.

Construction 385

Construction Social Media Crisis Reputation 385

Melissa Agnes

FEBRUARY 17, 2015

Each week, I get approached by a handful of university students and young professionals seeking my advice on how they can kick-start their careers in crisis management. So, you wanna be a crisis management professional? Being a crisis management professional is a big responsibility. Understand issue vs. crisis.

Crisis Management 186

Crisis Management Crisis Skype Case Study 186

Agility PR Solutions

JUNE 22, 2021

Although the COVID crisis was a catastrophic and even fatal event for many small business owners, others were able to take advantage of these trying times by drawing consumers to their shops with the magic wand of 2020—excellent customer service.

Local 139

Local Consumer Customer Service Small Business 139

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. What does this mean for crisis communications? It makes sense.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

PRSay

JULY 10, 2020

As a discipline, crisis management is categorized into three phases: pre-crisis (which involves prevention and preparation); crisis response; and post-crisis (evaluation and preparation). Some crises pass quickly, and also have short post-crisis phases that are measured in days or weeks.

Crisis 179

Crisis Crisis Management Employee Retail 179

Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. Q1: How is a crisis today different than in years past? Q2: How much time do have to respond to a crisis online? Sometimes crisis happens because the mishandle of an opportunity. Assess the Crisis Situation.

Twitter 212

Twitter Crisis Communications Crisis System 212

PRSay

OCTOBER 5, 2021

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In At the same time, the audiences that they serve continue to grow to include employees, customers and policymakers. A facts-first approach to crisis management. That’s step one.

Employee 217

Employee Leadership Crisis Management Viral 217

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Especially given consumers are looking for brands to take leadership right now. Best Buy shares CEO video message initially aimed at employees on LinkedIn. It’s been fascinating to watch. Very honest.

Social Media 198

Social Media Branding Brand Employee 198

5W PR

JUNE 15, 2020

The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Begin by accepting responsibility where appropriate.

Crisis 113

Crisis Digital PR Retail Reputation 113

Melissa Agnes

APRIL 16, 2018

I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle.

International 133

International Internal Crisis Exercises 133

PRSay

MARCH 20, 2020

Many employees at organizations across the country have been working from home during the coronavirus outbreak. For some employees, this is their first experience with remote work, telework, video conferencing, etc. In times of crisis, the need to communicate can feel like an ongoing requirement.

Communications 218

Communications Employee Video Google 218

Flack's Revenge

OCTOBER 24, 2018

But they should come clean, and ‘fess up to problems when they occur, according to the basic tenets of crisis management. The far better approach to crisis management is to rip off that Band-Aid – admit your mistake, explain, apologize, and rectify. It is here that good old PR and crisis management can help.

Crisis Management 123

Crisis Management Crisis Employee Google 123

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Wellbeing is paramount to parents and caregivers during the crisis. Others may not.

Consumer 97

Consumer Survey Retail Software 97

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

The revelations that Moonves actively obstructed the investigation into claims that he sexually harassed and even assaulted employees came nearly a year after CBS fired Charlie Rose for sexual harassment. In fact, CBS barely had a chance to recoup after its most recent #metoo scandal. Mnuchin makes the wrong call.

Banking 257

Banking Facebook Reputation Crisis 257

Prowly

FEBRUARY 20, 2025

Enhanced PR crisis management When crises strike, you control the narrative and you know which key messages to share, where, and how. Examples include: internal memos, team updates, newsletters and announcements, employee engagement initiatives, email communication, etc. Stakeholders: Internal employees and shareholders.

Writing 104

Writing Communications How To Internal 104

5W PR

APRIL 2, 2020

We’ve compiled some considerations for maintaining sales during the crisis. If you’re a consumer brand, take stock of your income, and supply chain to note any current or potential disruptions. Shift employee responsibilities to better support sales efforts. Evaluate Current Sales Pipeline. Capitalize on Earned Media.

Crisis 97

Crisis Employee Financial Consumer 97

PRSay

MAY 15, 2020

During the 60-minute session, panelists discussed how they are supporting their clients and employees during the COVID-19 crisis, as well as their approach to brand messaging and media relations. Edelman’s research shows that 60 percent of consumers are concerned about losing their jobs to the pandemic, he said.

Agency 117

Agency Crisis Communications Consumer 117

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management.

Branding 231

Branding Brand Employee Data 231

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. It’s often confused with crisis management, but while the two overlap, they are distinct. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. Business people who aren’t using PR tools and tactics to better understand customer, influencers, employees, or partners are probably not maximizing their investment. It can and should work in both directions.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. Crisis Management Even the most successful brands can face challenges.

Consumer 78

Consumer Branding Brand Crisis Management 78

Melissa Agnes

JULY 19, 2016

Live-streaming is an emerging reality that you should be addressing and incorporating into your crisis preparedness program. It’s no secret that social media and mobile technology have changed the landscape for crisis management. Can live-streaming be leveraged to your crisis management advantage?

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. The motion was “You don’t need compliance rules when your employees have social media.” c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

5W PR

AUGUST 16, 2020

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. Priority One.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

Reputation Us

DECEMBER 19, 2024

RISK 3: REGULATORY COMPLIANCE & ETHICAL VIOLATIONS Threat : Increased regulatory scrutiny on matters like data usage, financial practices, and consumer rights exposes companies to fines and legal repercussions. Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent.

Reputation 60

Reputation Ethics Employee Government 60

Melissa Agnes

JANUARY 24, 2018

Ulta Beauty has been accused of cleaning and reselling used makeup , by former employees. There’s too much (disgusting) risk involved with the potential of used makeup – risk that can impact our health as consumers – for the doubt not to be planted. And a little bit of doubt can go a long way over time.

Branding 145

Branding Brand Crisis Management Employee 145