PRSay

JUNE 15, 2020

The COVID-19 pandemic has turned consumer behavior upside down but, in recent weeks, we have seen states begin to devise and even implement strategies for slowly reopening. Start your marketing and PR efforts now, especially since you can’t count on a pride event to reach LGBTQ consumers. Support LGBTQ charities.

Consumer 109

Consumer Travel Local Community 109

Bianchi Biz Blog

NOVEMBER 21, 2024

Net exports are projected to make no contribution to GDP growth given that imports are set to rise – pushed by strong demand – while exports of goods are only expected to progressively catch up with their pre-crisis level. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant.

Marketing 90

Marketing Pinterest Radio Instagram 90

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Presspage

OCTOBER 14, 2024

Tone of voice matters While pre-prepared templates and holding statements can be your life line during a PR crisis, the situation looks a little different during business-as-usual. Keeping tabs on every interaction with journalists and strategizing follow-ups to maximize your chance of winning coverage is too time-consuming to do manually.

How To 78

How To Media Crisis Pitching 78

Flack's Revenge

MARCH 30, 2020

No one knows for sure when the crisis will end. My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). There’s an obvious appetite for stories tied to the crisis. It sure is quiet.

Crisis 199

Crisis Pitching Airlines Technology 199

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

Instagram 98

Instagram Crisis Local Privacy 98

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. Crisis Management Even the most successful brands can face challenges.

Consumer 78

Consumer Brand Branding Crisis Management 78

Melissa Agnes

JULY 10, 2014

If you are searching for information about a local business, chances are you might go to Yelp.com or stumble upon Yelp reviews in a search about a business. By all means, Yelp is an overall great resource for consumers. In this same survey, 67% of consumers said they read up to six reviews about a business.

How To 200

How To Guidelines Wikipedia Policies 200

Agility PR Solutions

APRIL 25, 2021

Retailers, consumer goods, and travel companies are shifting from reacting to the COVID crisis to reinventing products and services—illustrating how the pandemic has accelerated demand for innovation, according to new research from professional services firm Accenture. appeared first on Agility PR Solutions.

Consumer 85

Consumer Industry Travel Retail 85

Stephen Waddington

MAY 9, 2020

Organisations typically have one of two responses to a crisis: they either go silent or they over communicate. You’ll have observed examples for yourself during the COVID-19 crisis. The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Image credit: The Bigger Picture.

Brand 157

Brand Branding Travel Crisis 157

Agility PR Solutions

FEBRUARY 21, 2021

With the COVID crisis lingering and intensifying, new research from marketing solutions firm Vericast explores evolving consumer behaviors and media consumption in 2021. The post COVID consumer study reveals interest in brand discovery, small business appeared first on Agility PR Solutions. Based on responses from 1,000 U.S.

Small Business 78

Small Business Study Consumer Brand 78

Prowly

MARCH 12, 2025

There are still so many opportunities to earn mentions in paper publications on a national and local level. PR crisis A yoghurt brand issued a product recall. Your job is to monitor national and local titles to track the spread of the story, gauge public sentiment, and identify emerging issues in real time.

Print 104

Print Strategy How To Newspapers 104

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Especially given consumers are looking for brands to take leadership right now. Nice to see a local company doing that here in Minnesota. It’s been fascinating to watch. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

PRSay

MARCH 20, 2020

In times of crisis, the need to communicate can feel like an ongoing requirement. Your local grocery store issues updates about what’s in stock every few hours. Brands that overcommunicate with customers end up losing their attention and interest, which is a major reason why consumers unsubscribe to brand emails.

Communications 218

Communications Employee Video Google 218

5W PR

JANUARY 21, 2025

The Power of Focused Reach When MAC Cosmetics wanted to connect with makeup enthusiasts in specific metropolitan areas, they partnered with local beauty nano-influencers rather than national names. Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers.

Automotive 245

Automotive Resources Consumer Strategy 245

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Google Fact Check.

Google 259

Google Digital PR Mobile SEO 259

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Shift Communications

JULY 28, 2017

s best efforts, the Shark Week crisis issue is really hammer(head )ing his donut business. quickly realizes that in order to take a bite out of the crisis, he has to swallow his pride and take ownership of the issue. And this time, he’s putting all of his force behind it by taking ownership of the crisis himself. Despite G.W.’s

Case Study 92

Case Study Crisis Study Strategy 92

Stephen Waddington

OCTOBER 13, 2020

I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis. If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now.

Report 144

Report Communications Government Crisis 144

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Stephen Waddington

APRIL 14, 2020

The COVID-19 crisis has hastened the structural changes already underway in newsprint media. Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets. Photo by almir1968/iStock / Getty Images.

Print 102

Print Newspapers Crisis Local 102

Cision

DECEMBER 19, 2015

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Photo by domin_domin/iStock / Getty Images.

Government 151

Government Crisis Energy Community 151

PR 20/20

MARCH 26, 2020

What is the appropriate role of marketing in the midst of a crisis? There are no best practices in a crisis. It won't convince people that your preplanned webinar will help them in this time of crisis. Should you raise funds or donations for those being hurt by the crisis? As a marketing agency, how should we respond?

Crisis 92

Crisis Marketing Resources Employee 92

Stephen Waddington

JUNE 25, 2020

Local news is most valued but is on life support. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. There is a rise in payment for digital news but it’s focused on mainstream publishers. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences.

Marketing 92

Marketing Local Crisis Management Internal 92

Onclusive

FEBRUARY 7, 2023

Let’s say a food brand asks its comms team to seek media coverage to promote how it’s using local ingredients to reduce its carbon footprint. What worked well to appease audiences and what developed into a comms crisis? Be bold enough to challenge  If it doesn’t seem genuine or feels misinformed, question it. Great right?

Reputation 195

Reputation Brand Branding How To 195

Bianchi Biz Blog

JUNE 27, 2024

This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements.

Meeting 90

Meeting Print Marketing Local 90

Cision

DECEMBER 22, 2016

The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations. Have you ever had to deal with a major brand crisis for any of your clients? What has stayed the same?

Tourism 120

Tourism Travel Conference Crisis 120

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers.

Report 122

Report Media Journalism Privacy 122

PRSay

MARCH 23, 2018

In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes. The middle of a crisis is the wrong time to find the right resources. Find your allies.

Corporate 109

Corporate Communications Crisis Management Crisis 109

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 120

Social Media Conference Media Corporate 120

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

AUGUST 24, 2016

Have you ever had to deal with a major brand crisis? I started working for them the day the news became a front page local story and a national business story. I follow a lot on social media and think that most are doing just what they should be to engage with their consumers. How did you handle it? Second, you have to listen.

Social Media 120

Social Media Reputation Crisis Media Training 120

PR Fuel

APRIL 28, 2022

Since these consumers already have an interest in your offerings, they’re more likely to consider your products or services. Traditional marketing materials like billboards and flyers can appear in front of any local consumer. These consumers don’t always want or need your products or services, though.

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Writing SEO Consumer Crisis 102