ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment.

Company 136

Company Interviews Reputation Privacy 136

Rock the Status Quo

MARCH 30, 2015

” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay. Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. This means that one of the first things potential customers will do is look up your business online. This approach shows other customers that you’re proactive in resolving complaints.

Policies 96

Policies Construction Reputation Local 96

Stuart Bruce

OCTOBER 30, 2014

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. Data is great for PR people.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 61

Social Media Trends Media Instagram 61

Mindful Marketing

MARCH 31, 2025

Individuals and organizations are rapidly embracing AI to enhance productivity, from personalizing emails, to providing customer service, to optimizing delivery routes, to predicting machine maintenance, to trading stocks. So, who will help AI users ‘know when to say when’?

Ethics 68

Ethics Energy Technology Employee 68

The Hoffman Agency

MARCH 11, 2019

Many businesses, of course, rely on collecting, analysing and using personal data to succeed — for instance in marketing and customer service — and the concern was that GDPR would see this ability significantly limited, as consumers opted-out (or declined to opt-in) to their data being collected used in these ways.

Data 28

Data Agency Industry Privacy 28

5W PR

MARCH 13, 2025

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. Financial services firms need detailed compliance considerations, while consumer brands might focus more on social media response strategies.

Crisis 78

Crisis Examples Industry Crisis Management 78

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. My second prediction: Short. 17: Wendy Zajack.

Social Media 116

Social Media Marketing Media Creativity 116