Agility PR Solutions

AUGUST 12, 2024

Consumers just can’t seem to cross that bridge when it comes to customer service, even with the businesses they’ve known and trusted for years. Trust has been generative AI’s most formidable foe since the wunderkind tech first became a business tool.

Customer Service 103

Customer Service Consumer Tools Trends 103

Agility PR Solutions

JUNE 19, 2019

Remember when “service with a smile” was hallmark credo for public-facing companies? Customer service has been hailed as the key driver of consumer loyalty, but lately it’s been the most enigmatic challenge facing brand marketers. appeared first on Agility PR Solutions.

Customer Service 95

Customer Service Brand Branding Consumer 95

Agility PR Solutions

MARCH 9, 2023

The firm’s new report, […] The post Customer service PR: Negative interactions motivate consumers to consider switching brands appeared first on Agility PR Solutions.

Customer Service 78

Customer Service Consumer Brand Branding 78

Agility PR Solutions

NOVEMBER 17, 2020

As purchase preferences continue to morph during the resurging COVID era, brands and businesses need to get on board with the fact that their customer service communications are emerging as the key factor for customer satisfaction and brand loyalty.

Consumer 158

Consumer Brand Branding Customer Service 158

Cision

MAY 30, 2017

In fact, just five percent of unhappy customers complain in a form or fashion that the business can know about it, including phone, email, social, review sites, letters, and in-person gripes. This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

Agility PR Solutions

JANUARY 25, 2022

Although a majority of businesses agree there is a direct link between customer service and business performance, new research from CX and service firm Zendesk shows that many consumers (54 percent) feel customer service is an afterthought for businesses—indicating a gap between consumer expectation and company actions.

Consumer 148

Consumer Crisis Customer Service Trends 148

Agility PR Solutions

JANUARY 3, 2023

No matter how great of a product a business might develop, if the company’s customer service isn’t reliable and helpful, or simply difficult for consumers to reach out to, other people will eventually hear about that, and the company will lose out on customers.

Customer Service 88

Customer Service Consumer Company Brand 88

Agility PR Solutions

FEBRUARY 15, 2023

From movie recommendations to routine customer service inquiries, Americans now rely on artificial intelligence to inform consumer choices, but new research from consumer and societal solutions firm MITRE on AI trends finds that less than half (48 percent) believe AI is safe and secure, while a significant majority (78 percent) are very or somewhat (..)

Consumer 158

Consumer Customer Service Trends Publicity 158

Remote PR Jobs

FEBRUARY 16, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service.

Technology 243

Technology Customer Service Software How To 243

Agility PR Solutions

FEBRUARY 8, 2022

New research from unified CX platform Emplifi takes a deep dive into what consumers are looking for in their brand experiences in 2022, looking at everything from expected customer service response times and preferred communication channels to just how integral CX is to brand loyalty.

Consumer 148

Consumer Crisis Report Brand 148

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 132

Survey Social Media Consumer Media 132

Agility PR Solutions

MARCH 16, 2023

An uncertain economic environment and changing consumer behavior is causing a major shift in the retail industry, now underpinned more by customer experience and engagement than more traditional measures such as quality and price (although those features remain key)—one in three shoppers will switch to a new brand after one bad experience, affirms (..)

Customer Service 88

Customer Service Retail Measurement Consumer 88

Agility PR Solutions

JUNE 22, 2021

Although the COVID crisis was a catastrophic and even fatal event for many small business owners, others were able to take advantage of these trying times by drawing consumers to their shops with the magic wand of 2020—excellent customer service.

Local 141

Local Consumer Customer Service Small Business 141

Shift Communications

MAY 22, 2017

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Every new channel reduces the friction needed for consumers to get what they want. A significant portion of everyday work in public relations is dealing with unstructured text, such as: Client emails.

Publicity 166

Publicity Analytics Data Advertising 166

Stephen Waddington

MAY 16, 2017

There’s never been such an exciting time to work in public relations as we shift to direct engagement with publics thanks to the internet. I’m calling peak pain for public relations. The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties.

Publicity 119

Publicity Customer Service Community International 119

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Proactive Report

FEBRUARY 24, 2017

Business Insider and its two sister publications attracted more than 6 million video views on Twitter in January 2017, a significant increase from the 1 million number six months ago. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. The Growth of Video on Twitter. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

Stephen Waddington

JUNE 5, 2017

The report contains plenty of insight for anyone working in marketing or public relations. Data for the US shows that consumers spend an average of 5.6 These tools can be used to support marketing and public relations planning. #7 7 Consumers take continue to take control with ad blockers. Here are my highlights. #1

Publicity 122

Publicity Marketing Healthcare Television 122

Agility PR Solutions

MARCH 26, 2024

What will it take to give consumers the experience they want in a transactional exchange? Or are most brands and businesses simply unable to put together a seamless process on their purchase pages and customer service interactions? Are they just too picky?

Retail 109

Retail Consumer Customer Service Brand 109

Waxing UnLyrical

MAY 11, 2012

What terrific public relations ambassadors they are for the hotel. Public Relations. So guess which hotel I – as a guest aka consumer – will recommend to friends, or people who ask for recommendations, when it comes to hotels in New Orleans? None of these people have “public relations” in their job description.

Publicity 99

Publicity Hotels Customer Service Banking 99

Agility PR Solutions

JANUARY 7, 2024

When AI appeared like a knight in shining armor to streamline customer service experiences, CX leaders embraced the tech eagerly, rushing to deploy it across contact center channels and solve all their customer interaction woes.

Consumer 109

Consumer Customer Service Trends Publicity 109

5W PR

MAY 28, 2020

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation. Do You Deliver?

Consumer 88

Consumer Exercises Crisis Customer Service 88

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Happy customers and word of mouth referrals lead to an increase in sales, which are worth more in the long run than advertising. What does this tell us?

Reputation 137

Reputation Brand Branding Customer Service 137

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

Agility PR Solutions

MAY 10, 2022

Today’s consumers, particularly Gen Z, are increasingly turning to social media influencers and online communities to make purchasing decisions and receive customer service, according to a new study from Oracle and Brent Leary, partner at CRM Essentials.

Social Media 97

Social Media Consumer Brand Branding 97

ImPRessions - Crenshaw Communications

JANUARY 19, 2016

Social media has become a favorite medium for customer service complaints, but is there a way to transform such complaints into good PR for your company? Customer service and public relations are growing closer, and engaging complainers on social media — the right way — is an opportunity to turn critics into fans.

Social Media 159

Social Media Media Airlines Customer Service 159

5W PR

OCTOBER 6, 2023

In the dynamic landscape of modern business, success hinges on the ability to connect with customers and deliver products that meet their needs. Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

5W PR

MARCH 8, 2024

Economic uncertainties from the past still affect consumers’ spending habits and their loyalty to brands. Before and during turbulent times, building strong customer relationships is essential and should be based on trust, value, and resilience, not just transactions. Consumers seek brands that offer solutions, not just products.

Consumer 78

Consumer How To Customer Service Policies 78

Cision

NOVEMBER 11, 2016

With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. Have a strong story to tell – both a founder story and a product or service “origin” story.

Communications 253

Communications Data Local Survey 253

Agility PR Solutions

JANUARY 12, 2023

New research from customer service firm Intercom affirms that the way companies talk to their customers can significantly impact retention and business growth, revealing that three in four consumers say “communication that makes them feel valued” is a top or the most important factor when doing business with a brand.

Consumer 88

Consumer Customer Service Survey Company 88

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. But today so-called “thought leadership” is also relevant to consumer product companies. billion, up from $13.5 billion in 2014.

SEO 204

SEO Analytics Measurement B2B 204

5W PR

NOVEMBER 7, 2022

Giving customers special mentions on social media platforms also helps to show them how much a business appreciates them. Customer service can be a very important factor when it comes to choosing a brand. Each interaction with the customers matters as customers evaluate each interaction that they have with a business.

Consumer 88

Consumer Customer Service Social Media Brand 88

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination.

Consumer 78

Consumer Brand Branding Crisis Management 78

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. It can also help you create customized services to meet their needs and challenges.

Google 86

Google Publicity Customer Service Web 86

Agility PR Solutions

SEPTEMBER 16, 2019

With everything from customer-service shortfalls to political posturing taking a toll on consumer opinions these days, establishing loyalty has become one of the most elusive challenges for brands. The post How and where media is consumed has dramatic effects on brand loyalty appeared first on Agility PR Solutions.

Consumer 84

Consumer Brand Branding Customer Service 84

Stuart Bruce

JULY 15, 2014

Lots of new research around at the moment that point to a positive future for the public relations business. He might have a point if you simply look at how social media can be used for consumer marketing or customer service.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132