The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. It’s an incredible resource for brands seeking to understand what motivates and engages their audience. Q: If it does go away how will that affect brands that use it for customer service? Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

MAY 6, 2015

Marketing is responsible for X, Customer Service for Y, PR for Z. One way to measure this would be for the customer service reps to ask customers how they heard about the company. From a digital standpoint, Google Analytics is a great measurement tool to understand customer behavior on a web property.

Engineering 120

Engineering How To Measurement Analytics 120

Onclusive

AUGUST 30, 2023

And a widely recognized brand tends to garner more trust, leading to more favourable opinions and a heightened perceived value for consumers and stakeholders. In fact, a reported 80% of male and 76% of female customers purchase products from brands they recognize.

Brand 195

Brand Branding How To Reputation 195

The Stalwart Blog

APRIL 26, 2020

Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. Somebody else has set the parameters of the discussion, and it just costs more in terms of time and resources to get that narrative tool. They’re just looking for news blurbs. They go to the news.

Crisis 78

Crisis Local Facebook Social Media 78

PR 20/20

JUNE 7, 2018

They will reinvest their time and resources into even more AI-powered marketing activities. Consumer attention goes elsewhere. They would have needed a huge TV or radio budget 20 years ago to do the same thing. You are a client and customer service rockstar. They will capture even more efficiencies. AI shepherds.

Marketing 41

Marketing System Technology Google 41

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America’s leading small business marketing experts – John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120