Remove Consumer Remove Customer Service Remove Viral
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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security. This will reveal unmet customer needs. You can go further by analysing competitor activity and consumer discussions to see how you compare.

Strategy 370
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Social Media Reputation Management: How to Control Your Online Image

Prowly

A single incident can go viral and damage your brand image significantly. And as you may assume, it went viral, sparking widespread outrage and damage to their social media reputation and overall brand image. Once something goes viral on social media, an online reputation may not recover promptly. And it's changing fast.

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3 Ways to Give Your Brand a Personality

Remote PR Jobs

Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. For example, a brand aimed at millennial, tech-savvy consumers might adopt a lighthearted and humorous tone, whereas a company targeting seasoned professionals might use a more formal or straightforward voice.

Branding 213
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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR must function in real time. PR will embrace paid media.

B2B 120
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Marketing as a Bona Fide Profit Center

Sword and the Script

The anecdotal evidence is compelling, but most companies I know relish the idea that their marketing is even consumed, let alone earning a profit. If you enjoyed this post, you might also like: Good Customer Service is Good Marketing . Marketing marketing strategy viral marketing'

Marketing 120
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5 Common Misperceptions of Social Customers

Cision

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands. Conclusion.

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Navigating the Evolving Landscape of PR in the Digital Age

5W PR

This level of personalization increases engagement and helps build stronger connections with consumers. This level of responsiveness enhances customer satisfaction and helps brands establish a reputation for excellent customer service. Social media and review platforms empower consumers to voice their opinions openly.

Viral 78