Remove Consumer Remove Data-Driven PR Remove Download
article thumbnail

Tracking Your PR Efforts Using Metrics That Align With Business Outcomes

Onclusive

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

article thumbnail

Tracking your PR efforts using metrics that align with business impact

Onclusive

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 PR Trends to Jump On in 2025 (+ Tips and Tactics)

Prowly

Thats why weve broken down the five biggest PR trends shaping 2025. Jen Berson ; Jeneration PR & Jeneration Academy DOWNLOAD THE FULL REPORT FOR FREE Trend #2: Data-driven strategies Did you know that 37% of the people we surveyed said they will be basing their strategy on concrete data ? Let's dive in!

Trends 104
article thumbnail

Demystifying PR ROI

Onclusive

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions.

Analytics 170
article thumbnail

Breaching 140: Who’s Using Twitter’s 280 Characters?

Shift Communications

We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017. Consumer health and fitness. Consumer technology. Vice President, Marketing Technology. Methodology. We selected Twitter accounts with high-frequency publishing schedules and at least 100 followers from the following industries: Airlines. Automakers.

B2C 103
article thumbnail

A Traditional PR Pro Take on Analytics

Shift Communications

Some questions that have floated around in my brain since analytics became a game-changer for SHIFT, now a data-driven PR agency : Will bloggers continue to drive results over time, or become obsolete? Account Director, Consumer. Is there anything that Christopher Penn doesn’t know? Probably not. Julie Staadecker.

article thumbnail

2024’s Top 5 PR Trends: What to Watch

Newsfile

#AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report! Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105