This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications.
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications.
Thats why weve broken down the five biggest PR trends shaping 2025. Jen Berson ; Jeneration PR & Jeneration Academy DOWNLOAD THE FULL REPORT FOR FREE Trend #2: Data-driven strategies Did you know that 37% of the people we surveyed said they will be basing their strategy on concrete data ? Let's dive in!
But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-DrivenPR Decisions.
We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017. Consumer health and fitness. Consumer technology. Vice President, Marketing Technology. Methodology. We selected Twitter accounts with high-frequency publishing schedules and at least 100 followers from the following industries: Airlines. Automakers.
Some questions that have floated around in my brain since analytics became a game-changer for SHIFT, now a data-drivenPR agency : Will bloggers continue to drive results over time, or become obsolete? Account Director, Consumer. Is there anything that Christopher Penn doesn’t know? Probably not. Julie Staadecker.
#AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report! Data-drivenPR Trends PR pros are using data-driven analytics to guide PR strategies.
We’ve tested our model against many different companies and industries, from B2C consumer goods to IT security firms. With the data gold that exists in our marketing systems, it’s almost criminal not to make data-driven decisions to create better-informed budgets, more conversions, more strategic plans and a more successful year.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content